Welcome to Pitch to Purchase, the podcast for business owners who are done winging it when it comes to sales and marketing.

In this inaugural episode, host Lisa Raebel gets real about why she started this show. It's personal. After 30 years in corporate sales and marketing, Lisa watched her hometown slowly disappear after a big box store moved in. That moment lit a fire that never went out.

Here's the stat that keeps her up at night 50% of small businesses fail by year five, and marketing mistakes are one of the top four reasons. That's not okay. And that's exactly why this podcast exists.

What you can expect every episode:

A focused topic, a real guest with a real story, a quote that is equal parts professional and unprofessional, and a WTF moment because Lisa has had plenty of them and she's not hiding it.

Whether you're the business owner wearing every hat, the admin who suddenly owns social media, or the field tech expected to upsell this show is for you.

Every role touches revenue. Every person matters. And now you've got someone in your corner who's going to show you how.

There are benefits to a rebel mindset.

If this resonated, hit follow so you never miss an episode. And if you've got two minutes, a review on Apple Podcasts helps more people find the show.

Get in touch with me. I would love to hear from you:

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Thanks for listening! It has been a journey of learning, listening, teaching, and talking over the past year as I dove further into the book and its chapters.

This final episode is all about how to network with purpose and with better results. When you take a look into where you are spending your time and money on networking, you come to realize that there are organizations that may not be the best use of your resources. You may also discover that there is a gap in your networking efforts. Listen in on what you can do to determine is you are committing random acts of networking or in fact… Networking on Purpose.

Marketing is not the sole responsibility of the marketing department; leadership plays a critical role in creating great marketing strategies and content.

There is a theme amongst frustrated business owners when I talk to them about their lackluster marketing results, and it is this: ‘Nobody seems to be on the same page.’ Does this sound familiar? Have YOU said this in your leadership meetings? There is a solution, and it comes down to one word.

What is that word? That is what this episode is all about!

#RebelMindset: Marketing strategy includes the people inside your organization just as much as it is about those outside of your organization.

It’s the last episode of 2023 and I am discussing planning… (like so many other people’s podcasts this month), what makes this one different is that I have a sense of humor and provide tips that just may change your life in 2024. You won’t know until you give it a listen!

If you don’t like to word ‘plan’ then change it to preparation. The point is that if you don’t know where you are going, you have no idea where you’ll end up! Still not sure you want to give it a listen, don’t take my word for it, listen to a man who changed a nation: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln It is never too late to listen to this episode because it is never too late to PLAN!

#RebelMindset: It’s time to stop committing ‘Random Acts of… ANYTHING!’

Reflecting on the past can bring up two very powerful emotions: Delight or Regret. In this episode, Brent will be sharing his wisdom as Milwaukee’s Small Business Coach on what are the right questions to ask yourself AND what is the mindset you need. You will find yourself celebrating or learning from your reflecting exercise and how your 2023 can positively impact your 2024. Last week we talked about the benefits of PAUSING.

This week’s topic: REFLECT

 #RebelMindset: If it works = Repeat it. If it failed = Learn from it.

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If I had a nickel for every time someone has said to me, “How is it December already?!” I’d be on a private beach right now, not in cold and damp Wisconsin! However, I am not one to throw the first stone living in the same glass house. (translation: I am also someone asking that question, so no judgment here!!)

The next three episodes are all about what you do now (or early 2024) to make 2024 an amazing year. This is NOT the quick fix, ‘do this and your life will be golden’ kind of advice. It’s about taking a pause, reflecting on 2023, and planning for 2024.

Today’s topic: PAUSE

#RebelMindset: If you are using the “I’m busy” response to, “How are you?” as a badge of honor. Stop. Your busyness is doing more harm than good.

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ARTICLES

Become A Better Leader By Taking Time To Reflect

Learning by Thinking; How Reflection Can Spur Progress Along the Learning Curve

Why Is Taking Time To Reflect Important?

Just because someone gives you a lead, does not mean it is a good lead. Knowing the right questions to ask is step 1. This episode is all about asking the right questions to make sure the lead you have been given is worth pursuing. Using B.A.N.T to qualify your leads like a pro.

Not sure what B.A.N.T. is? That's ok, that is why you are here!

#RebelMindset: Please do not pepper someone with a multitude of questions like they are under a spotlight... they are a prospect, not a criminal!

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QBQ

Michael Creed has been the top 1% producer in his industry for many years. It's not because he works harder than the rest, it's because he works smarter.

Join us in this episode where you will learn Michael's secret to more referrals, and better leads. and having fun while you're doing it!

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Referral-based marketing isn't about you... let me repeat that... it isn't about you. When you go out to network and come back with no leads, a fixed mindset will say 'That was a waste of time', whereas an open or infinite mindset will say, 'I planted some seeds today about how I help people let's see how they grow.'

This episode is an introduction to introductions.

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9 Reasons Referrals Are Your Best Sales Opportunities

Some lessons need to be learned the hard way and some lessons are learned by those who have already travelled down that long and dusty road. This episode has stories about my selling blunders and knowing what I don’t know. I am also going to touch on digital dementia and tips to help improve your listening skills which can lead to more closed sales! 

#RebelMindset: Be ok with knowing what you don’t know… yet.