Pitch 2 Purchase

Most organizations treat retention as an HR problem and revenue as a sales problem.

They’re wrong on both.

In this episode, we’re connecting the dots between role clarity, employee engagement, and business performance.  Also, why are so many organizations trying to fix people problems that are really clarity problems?

If your team is struggling with:

• high turnover
• inconsistent performance
• slow onboarding
• or disengaged employees

…it may not be about who you hired. It may be about what they understand.

If this resonated with you I'd love to hear from you. Do you have a topic you're struggling with or want to hear more about?

Send it to [email protected]. And make sure you subscribe so you don't miss my next episode where I sit down with an HR expert to talk about the real stories behind what happens when every role understands their impact on revenue.

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If you think revenue is purely a sales problem, this episode is going to shift your perspective entirely.

In this episode I sit down with a leadership development expert with 25 years of experience translating human nature into leadership development. His perspective on how leadership directly affects revenue growth is something every business owner needs to know.

What you'll walk away with:

• Why leaders become controlling under pressure and what it costs them
• The difference between managing people and managing agreements
• Why positive recognition is the fastest way to shift team culture
• Two things you can implement immediately that require no budget and no training

Do you have a topic you're struggling with or want to hear more about? Send it to [email protected]

Connect with Rick:

• Rick Piraino
• Website: Living As A Leader
• Emerging Leader: Emerging Leader Series

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If you've ever believed that sales is the only department responsible for bringing in revenue this episode is going to challenge everything you think you know.

One of the most damaging myths in business is that sales owns revenue. They don't. And once you understand why, everything about how you run your organization changes.

According to the American Marketing Association, 50 to 90% of the buying process has already happened before sales ever gets involved. That means marketing, operations, shipping, fulfillment every single role in your organization is influencing revenue whether you realize it or not.

In this episode I walk through why so many businesses plateau between years five and seven, why unclear roles are quietly costing you money, and what shifts when every person in your organization understands exactly why their job matters to the bottom line.

Plus a WTF moment straight from a boardroom where sales and marketing were literally yelling at each other and what it took to turn that around.

What you'll walk away with:

A completely new way of thinking about revenue responsibility in your organization and a practical exercise to start mapping how every role in your business touches revenue.

If this shifted how you think about revenue in your business I'd love to hear from you. Do you have a topic you're struggling with or want to hear more about? Send it my way at [email protected]

Get in touch with me. I would love to hear from you:

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If you've spent money on marketing and wondered where the results went this one's for you.

In episode three, Lisa Raebel walks through the five things every business owner needs to understand before spending another dollar on marketing. Plus a conversation with Skip and Emma of Paragon Marketing Group about what actually separates businesses that get results from those that don't.

Less guessing. More clarity. Rebels welcome.

Get in touch with me. I would love to hear from you:

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Connect with Paragon Marketing:

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If you've ever nodded along in a meeting while someone threw around terms like CTA, SEO, digital footprint, or brand strategy and had absolutely no idea what they actually meant this episode is for you.

Most business owners learned marketing on the fly. A college class here, a hundred articles there and somehow the more you read, the more confused you get.

In this episode I cut through the noise and get back to basics.

I walk through the words you hear constantly in sales and marketing: market, brand, branding, CTA, SEO, digital footprint, business development, client experience and explain what they actually mean in plain language.

Plus the Jeff Bezos quote that nails what your brand really is. And a WTF moment about a brilliant client who had every credential imaginable but couldn't explain what he did until he finally just said it.

There are benefits to a rebel mindset.

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Welcome to Pitch to Purchase, the podcast for business owners who are done winging it when it comes to sales and marketing.

In this inaugural episode, host Lisa Raebel gets real about why she started this show. It's personal. After 30 years in corporate sales and marketing, Lisa watched her hometown slowly disappear after a big box store moved in. That moment lit a fire that never went out.

Here's the stat that keeps her up at night 50% of small businesses fail by year five, and marketing mistakes are one of the top four reasons. That's not okay. And that's exactly why this podcast exists.

What you can expect every episode:

A focused topic, a real guest with a real story, a quote that is equal parts professional and unprofessional, and a WTF moment because Lisa has had plenty of them and she's not hiding it.

Whether you're the business owner wearing every hat, the admin who suddenly owns social media, or the field tech expected to upsell this show is for you.

Every role touches revenue. Every person matters. And now you've got someone in your corner who's going to show you how.

There are benefits to a rebel mindset.

If this resonated, hit follow so you never miss an episode. And if you've got two minutes, a review on Apple Podcasts helps more people find the show.

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Thanks for listening! It has been a journey of learning, listening, teaching, and talking over the past year as I dove further into the book and its chapters.

This final episode is all about how to network with purpose and with better results. When you take a look into where you are spending your time and money on networking, you come to realize that there are organizations that may not be the best use of your resources. You may also discover that there is a gap in your networking efforts. Listen in on what you can do to determine is you are committing random acts of networking or in fact… Networking on Purpose.

Marketing is not the sole responsibility of the marketing department; leadership plays a critical role in creating great marketing strategies and content.

There is a theme amongst frustrated business owners when I talk to them about their lackluster marketing results, and it is this: ‘Nobody seems to be on the same page.’ Does this sound familiar? Have YOU said this in your leadership meetings? There is a solution, and it comes down to one word.

What is that word? That is what this episode is all about!

#RebelMindset: Marketing strategy includes the people inside your organization just as much as it is about those outside of your organization.

It’s the last episode of 2023 and I am discussing planning… (like so many other people’s podcasts this month), what makes this one different is that I have a sense of humor and provide tips that just may change your life in 2024. You won’t know until you give it a listen!

If you don’t like to word ‘plan’ then change it to preparation. The point is that if you don’t know where you are going, you have no idea where you’ll end up! Still not sure you want to give it a listen, don’t take my word for it, listen to a man who changed a nation: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln It is never too late to listen to this episode because it is never too late to PLAN!

#RebelMindset: It’s time to stop committing ‘Random Acts of… ANYTHING!’

Reflecting on the past can bring up two very powerful emotions: Delight or Regret. In this episode, Brent will be sharing his wisdom as Milwaukee’s Small Business Coach on what are the right questions to ask yourself AND what is the mindset you need. You will find yourself celebrating or learning from your reflecting exercise and how your 2023 can positively impact your 2024. Last week we talked about the benefits of PAUSING.

This week’s topic: REFLECT

 #RebelMindset: If it works = Repeat it. If it failed = Learn from it.

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