Pitch 2 Purchase

It is the first episode of season 2 where we are going to REBEL UP! and empower you with the strategies and insights you need to take action to promote your brand to the right people at the right time and place with content that engages your audience.

In today’s episode, I am going to prove to you that marketing is a mindset… not just a task to be done.

#RebelMindset: Everything is Marketing. Yes, Everything!

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When you're ready to take your marketing to the next level, tune into season two!!

Power words will only get you halfway to your Power Pitch goal. How you pull them together to clearly articulate what you do and how your help your customers is the next step of the process. There are 4 components that make up a great pitch, so join me for part 2 of the Power of Your Pitch!

#RebelMindset: Your POWER Pitch is not about what you want them the hear… it’s about gaining their attention and telling your story.

What / How / Problems / Emotions / Why – answer these 5 questions and you are on your way to creating a POWER Pitch that will attract and engage anyone you are talking to. Stop sounding like everyone else and get your marketing to stand apart from your competition. 

Today we are going over the first 2 steps of the process. This is going to be fun!  #RebelMindset: Your POWER Pitch is not about what you want them the hear… it’s about gaining their attention and telling your story.

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Erin Marcus of Conquer Your Business joins Lisa this week to discuss why what you say MATTERS… a lot! Between their marketing geek rants and laughing spells, Erin and Lisa talk about the real world of what words can do for your marketing and how words can drive people away if you are not careful.

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We are told to create an elevator pitch or sales pitch to succeed at networking. STOP IT! You are not talking to people in elevators anymore, people are always on their phones and I hate to break this to you… you cannot sell your product or service in a 30-second pitch. It does not work. Besides, what you need is a POWER PITCH!

#RebelMindset: It’s not a pitch, it’s your first impression

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In the episode, we are getting back on track with teaching you marketing strategy by going over lessons from “The Rebel Girl’s Guide to Marketing” book. In Chapter 4 we are talking about ideal clients and target markets. Today we are discussing why “The Devil is in the Details.”

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When was the last time you stopped and paused to really look at where you are now vs where you were in both life and business? And, when was the last time you celebrated YOU?

It’s time to stop wearing “I’m so busy!” as a badge of honor and start looking at it as a warning sign!

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Socrates may have said "Know Thyself", which is true... yet knowing your ideal client's characterizations is the difference between surviving and thriving! In this episode, we talk to Sara Nowacki about how she has created a process to weed out the price shoppers and bargain hunters to find clients who understand her value.

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Platinum Travel Website - Contact Sara Today!

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There is a distinct difference between your target audience and your ideal customer. Your customer has specific characteristics and known qualities while your target audience is simply where your ideal customer hangs out… or where they see and digest information.

Knowing the difference is the difference between having a marketing strategy versus committing random acts so marketing.

Oh, and I forgot to mention… there are 3 types of audiences you need to market to. Wanna know who they are? Take a listen to this episode!

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