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"Two marketing geeks are better than one!" A quote by me! #RebelMindset

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When you're trying to learn something new, it's always good to start from the beginning. In chapter one of the book, The Rebel Girl's Guide to Marketing, we start by understanding the basics of marketing, and that's exactly what this episode does, We will be defining the difference between marketing, branding, and your brand. Knowing the difference is your first step to creating great marketing. 

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The story is yours, yet the journey is your customer's. The content you write for your marketing is about them and how you solve their problems, make their lives easier, or fill a need in their business. Your story is the foundation of their marketing, so write that first. Don't know how? Take a listen!

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Your marketing strategy does not need to be complicated. There are given steps, or should I say questions, that you need to ask yourself to create a marketing strategy that connects with your target audience in the place, at the right time, with the right message. In this episode, we will be discussing steps 3 and 4.

3. Who/whom is your ideal client?

4. Where do they hang out?

This episode dives deep into these two questions, setting the foundation for your marketing strategy. So join me in today's episode, as we continue the journey of learning to market like a Rebel!

Your marketing strategy does not need to be complicated. There are five steps, or should I say questions that you need to ask yourself to create a marketing strategy that connects with your target audience in the right place at the right time with the right message. In this episode, we will be discussing steps one and two

This episode dives deep into these two questions, setting the foundation for your marketing strategy. So join us in today's episode, as we begin the journey in learning how to market like a Rebel. 

Website: Rebel Girl Marketing

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Keep an eye out for The Rebel Girl's Guide to Marketing: Stop Committing Random Acts of Marketing book! It will be available in the next seven days for purchase on Amazon, Barns and Nobel, and other online retailers. 

Cheers!!

There are things you say to yourself that prevent you from creating the marketing that you want. In this episode, Lisa talks about the saboteur's voice that everyone has that can hold you back from your full potential, the five phrases that limit you, and how she developed a #RebelMindset for herself.

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Most business owners I talk to tell me they can't do marketing because they are not creative. To this, I ask them, "You started your own business, didn't that take some creative tendencies?" Anyone can be creative as long as they have the right process in place to allow their brains to work the way they are meant to... so get ready to create great marketing by taking the READY | FIRE | AIM approach to unleash your creative genius! 

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Life does not always go as planned, and neither will your marketing. In this episode, I look back at 2022 how it affected my business, and what I did to overcome setbacks. We will also be talking about how I use mindfulness to create marketing. 

Marketing has become even more complex, yet if you think about it, marketing in it's simplest for is just storytelling, and selling in it's simlest form is just telling that story to others. In this episdoe, Lisa Raebel dives into the fundamentals of marketing, building up a foundation for future episodes. Listen in to hear what she has in store for you.

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