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S2 E15: TOFU BS: Are You Wasting Time on the Wrong Marketing?
Everyone is obsessed with going viral.
More reach. More awareness. More content.
Yet so many business owners are still struggling to sell.
In this episode of Sniffing Out the Bullsht*, I’m calling out TOFU BS - the obsession with top-of-funnel marketing - and asking whether we’re all focusing on the wrong things.
This episode is for business owners who already have an audience, trust, and credibility… but aren’t seeing that translate into sales.
We cover:
Why awareness doesn’t equal conversion
Where sales actually happen (MOFU & BOFU)
When it makes sense to “flip the funnel”
What to do instead if you want more clients - not just more views
Less content. More conversion.
Keep sniffing out the bullsh*t.
View all episodes
By Sabrina ChevannesEveryone is obsessed with going viral.
More reach. More awareness. More content.
Yet so many business owners are still struggling to sell.
In this episode of Sniffing Out the Bullsht*, I’m calling out TOFU BS - the obsession with top-of-funnel marketing - and asking whether we’re all focusing on the wrong things.
This episode is for business owners who already have an audience, trust, and credibility… but aren’t seeing that translate into sales.
We cover:
Why awareness doesn’t equal conversion
Where sales actually happen (MOFU & BOFU)
When it makes sense to “flip the funnel”
What to do instead if you want more clients - not just more views
Less content. More conversion.
Keep sniffing out the bullsh*t.