Sniffing Out The Bullsh*t

Are you a business owner who's been told to act like a content creator?

This week, Sabrina tackles the uncomfortable truth that the content industry has been selling business owners a playbook that was never designed for them.

Posting consistently, chasing the algorithm, obsessing over follower counts — those are a content creator's metrics, not yours.

In this episode, Sabrina breaks down:

• Why business owners and content creators have fundamentally different jobs, business models, and definitions of success
• The real cost of content creation (spoiler: it could be eating nearly £29,000 a year in opportunity cost)
• Why 47% of B2B marketers don't measure the ROI of their content — and why that's a serious problem
• The channel that drives 82% of new business for small businesses and converts at 3–5x the rate of social media
• How content can masquerade as productive work while actually being a form of avoidance
• Why email marketing's 42% ROI absolutely destroys social media's 2% — and what to do about it

Sabrina also shares the content fast she went on for four months, what happened to her business as a result, and a simple audit you can do right now to work out whether your content is actually moving the needle.

Everyone says they have values in business.

Very few actually stick to them.

In this episode, I break down the reality behind “values” - where they came from, why they’ve become such a big thing in modern business, and why most founders abandon them the moment they’re tested.

We get into the psychology behind it too - from cognitive dissonance to loss aversion - and why it’s actually predictable that people compromise what they believe in under pressure.

I also share my own experience of letting the wrong people into my business, knowing they didn’t align, and the impact that had - not just on the work, but on me.

Because this isn’t just about principles.

It’s about what you tolerate… and what that’s quietly turning your business into.

If you’ve ever felt like your business doesn’t quite reflect who you are anymore - this one’s for you.

For most of my life, I hid the fact that I was an International Chess Master.

Not from the chess world… but from everyone else.

Friends. Colleagues. Even people I dated.

Growing up, chess wasn’t exactly the cool thing to do. It came with stereotypes, teasing, and the assumption that if you played seriously, you must be a bit of a dork. So for years, I kept it quiet and played it down.

Ironically, inside the chess world I didn’t feel impressive either. When you’re surrounded by Grandmasters and elite players, it’s easy to feel like you’re just… average.

Yet statistically, the reality is very different.

In this personal interlude, I talk about the strange journey of hiding something that was actually one of my greatest strengths, the cultural shift that changed how people see chess, and why I’ve finally learned to embrace it.

Sometimes the thing you spend years trying to hide… ends up becoming the most powerful part of your story.

Everyone says hiring means you’re “scaling.”

More people. More growth. More legitimacy.

But what if adding staff is the fastest way to drain your cash, multiply chaos, and wreck your margins?

In this episode, Sabrina breaks down the real cost of hiring in the UK - from payroll and pensions to employment law risks - and why premature growth is one of the biggest reasons businesses fail.

If you’ve ever felt pressure to “grow the team” just because everyone else is doing it… this one might save you a lot of money (and stress).

Let’s sniff out the Hiring BS.

You worked all week.

Your calendar was full.

Your to-do list was endless.

You were busy from morning to night.

So why does your business feel exactly the same?

In this episode of Sniffing Out the Bullsht*, we’re unpacking the biggest lie entrepreneurs tell themselves about productivity - and why being busy might be the very thing keeping you stuck.

If you’ve ever ended a week exhausted but unsure what actually helped drive the business forward… this one’s for you.

Because busyness isn’t business.

“We just need better marketing.”

It’s the default diagnosis for almost every struggling business.

Low leads? Marketing.

Poor conversions? Marketing.

Slow growth? Definitely marketing.

But what if that’s the wrong problem entirely?

In this episode, I break down why founders keep fixing the visible issue… while missing the structural one underneath.

If marketing always feels harder than it should, this might change the way you think about your business completely.

People often tell me I do “too much”.

Sometimes it’s framed as admiration.

Most of the time, it’s framed as concern - that I’m going to burn out, that I need to slow down, that I’m taking too much on.

In this personal interlude, I reflect on why being multi-passionate and multi-hyphenate has so often been treated as a flaw rather than a strength. I unpack where the “you do too much” narrative really comes from, why burnout is so often misunderstood, and how labels like ADHD are sometimes used to explain people away instead of accepting difference.

This episode is about rejecting other people’s limits, reclaiming what works for you, and realising that “too much” is often just shorthand for “not familiar”.

If you’ve ever felt pressure to shrink, simplify, or pick one lane to make others more comfortable - this one’s for you.

January is supposed to be a fresh start.

So why are so many founders exhausted, disappointed, or quietly burning out by February?

In this episode, I break down why January launches are riskier than we admit - from burnout and seasonal depression to market saturation, creator income data, and why “fresh starts” don’t override biology or economics.

If January hasn’t magically fixed your business, this episode will explain why - and what to do instead.

Everyone is obsessed with going viral.

More reach. More awareness. More content.

Yet so many business owners are still struggling to sell.

In this episode of Sniffing Out the Bullsht*, I’m calling out TOFU BS - the obsession with top-of-funnel marketing - and asking whether we’re all focusing on the wrong things.

This episode is for business owners who already have an audience, trust, and credibility… but aren’t seeing that translate into sales.

We cover:

1. Why awareness doesn’t equal conversion

2. Where sales actually happen (MOFU & BOFU)

3. When it makes sense to “flip the funnel”

4. What to do instead if you want more clients - not just more views

Less content. More conversion.

Keep sniffing out the bullsh*t.

Every January, we’re told the same thing: New year, new you.

New habits. New routines. New discipline. A complete reinvention — just because the calendar changed.

But what if that idea is actually setting people up to fail?

In this episode of Sniffing Out the Bullsh*t, Sabrina Chevannes-Denman breaks down why “New Year, New You” doesn’t work, why most resolutions collapse within weeks, and how this mindset can quietly damage self-trust - especially for founders.

We look at:

• why January motivation fades so quickly
• the psychology behind failed resolutions
• how all-or-nothing thinking creates burnout
• why founders feel this pressure more intensely than most
• and what actually works instead if you want sustainable progress

This isn’t an anti-goals episode. It’s about ditching unrealistic reinvention and designing change that fits real life.

If you’re feeling behind, overwhelmed, or already disillusioned with the “this is your year” noise - this episode is for you.