January is supposed to be a fresh start.

So why are so many founders exhausted, disappointed, or quietly burning out by February?

In this episode, I break down why January launches are riskier than we admit - from burnout and seasonal depression to market saturation, creator income data, and why “fresh starts” don’t override biology or economics.

If January hasn’t magically fixed your business, this episode will explain why - and what to do instead.

Everyone is obsessed with going viral.

More reach. More awareness. More content.

Yet so many business owners are still struggling to sell.

In this episode of Sniffing Out the Bullsht*, I’m calling out TOFU BS - the obsession with top-of-funnel marketing - and asking whether we’re all focusing on the wrong things.

This episode is for business owners who already have an audience, trust, and credibility… but aren’t seeing that translate into sales.

We cover:

1. Why awareness doesn’t equal conversion

2. Where sales actually happen (MOFU & BOFU)

3. When it makes sense to “flip the funnel”

4. What to do instead if you want more clients - not just more views

Less content. More conversion.

Keep sniffing out the bullsh*t.

Every January, we’re told the same thing: New year, new you.

New habits. New routines. New discipline. A complete reinvention — just because the calendar changed.

But what if that idea is actually setting people up to fail?

In this episode of Sniffing Out the Bullsh*t, Sabrina Chevannes-Denman breaks down why “New Year, New You” doesn’t work, why most resolutions collapse within weeks, and how this mindset can quietly damage self-trust - especially for founders.

We look at:

• why January motivation fades so quickly
• the psychology behind failed resolutions
• how all-or-nothing thinking creates burnout
• why founders feel this pressure more intensely than most
• and what actually works instead if you want sustainable progress

This isn’t an anti-goals episode. It’s about ditching unrealistic reinvention and designing change that fits real life.

If you’re feeling behind, overwhelmed, or already disillusioned with the “this is your year” noise - this episode is for you.

2025 was the hardest year of my life - even though it also included the happiest day I’ve ever had.

In this episode, I reflect honestly on everything that went wrong this year: hiring mistakes, online abuse, scams, racism and sexism, reputational damage, physical attacks, and ultimately the loss of my brother. I use these experiences not to trauma-dump, but to step back and question what we, as founders, spend our time stressing about.

This episode explores how easily we mistake urgency for importance, how much energy we waste worrying about things that don’t really matter, and how entrepreneurship often pushes us to sacrifice time, health and family for a future that isn’t guaranteed.

It’s a raw, reflective close to 2025 - and a reminder that success shouldn’t come at the cost of your life. Going into 2026, my focus is clear: helping founders build small teams, real profits, less stress, and more time for the people who actually matter.

Sabrina's Social Links

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Everyone thinks being “the strong one” is a compliment.

You’re the one who holds it together, speaks the truth, calls out the BS when no one else will.

But what people don’t see is what it costs to always be that person.

In this personal interlude, I open up about the emotional toll of being known as the “truth-teller” online - the constant negativity I have to wade through, the hate that comes with visibility, and the quiet exhaustion of always being the strong one.

I share what it’s really like behind the screen - the meme pages, the racist and sexist abuse, the stories of scams that flood my inbox - and how all that darkness can wear even the strongest person down.

This isn’t a rant. It’s an honest, human moment about vulnerability, purpose, and remembering that strength doesn’t mean being bulletproof.

If you’ve ever been the one everyone leans on, this episode is for you.

Everyone wants to go viral.

It’s the holy grail of modern marketing - the “one post” that’s going to change everything. But here’s the uncomfortable truth: going viral rarely helps your business… and often destroys it.

In this episode, I’m sniffing out the bullsh*t around viral campaigns - why so many entrepreneurs treat virality like a strategy, how it actually works, and why it can backfire spectacularly.

You’ll hear real stories of creators who went viral and paid the price - like Ashton Hall, whose 4 a.m. “banana facial” routine earned him 600 million views and a full-blown reputation crisis, and Essena O’Neill, the Aussie influencer who exposed how fake her own viral life really was and then quit the internet altogether.

We’ll unpack the science of why viral content spreads, the dark tactics people use to manufacture it, and what actually works if you want long-term visibility that pays.

Because virality gives you attention - but attention without intention is noise.

Everyone’s suddenly “saving the planet.”

Every brand’s “eco-friendly.” Every campaign has a leaf on it.

And every company wants you to believe they care.

But the truth is: most of them don’t.

In this episode, I’m sniffing out the bullsh*t around greenwashing - how brands fake sustainability for PR, profit, or credibility, and how it’s quietly damaging the real progress we need.

We’ll talk about:

🌿 The signs of greenwashing and how to spot them

💰 Why fake sustainability marketing hurts genuine brands

🫢 The rise of greenhushing - why good companies are staying silent

🤝 How to find real purpose-driven businesses worth working with

🔥 And what you can actually do if you do care about making a difference

Because sustainability shouldn’t be a marketing campaign - it should be a commitment.

In this episode of Sniffing Out the Bullsht*, Sabrina calls out the hype surrounding AI and exposes how entrepreneurs are quietly destroying their brands by using it the wrong way.

From agencies charging double for “AI-powered” services to founders losing their creative edge and decision-making confidence, this episode breaks down the real cost of letting AI do your thinking for you. Sabrina shares real-world stories, including one founder’s negotiation disaster, and offers practical advice on how to use AI without losing your voice.

If you’ve ever wondered where the line is between smart automation and brand suicide - then give this one a listen.

Sabrina's Social Links

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We’ve all been told to “put yourself first.” But when you’re running a business, what does that really mean? In this personal interlude, I explore the blurred line between self-care and self-sabotage, and why prioritising yourself isn’t always an easy (or wise) decision.

I talk openly about how I’ve struggled to find the balance, the cost of being too generous, and why some spiritual entrepreneurs are just avoiding accountability. If you’ve ever felt guilty for resting or for working too hard - this one’s for you.

Sabrina's Social Links

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You’ve heard it everywhere: “Post every day if you want to grow.”

But what if that’s actually hurting your business?

In this episode, I break down why daily content isn’t the magic formula it’s made out to be — and why smart founders are posting less, but converting more.

If you’re tired of showing up online and getting zero results, this one’s for you.

In this episode, you’ll learn:

• Why the “post every day” advice doesn’t actually serve most entrepreneurs
• What the algorithms really favour (with up-to-date data and science)
• How to calculate the true cost of your content
• The five elements every post needs to drive actual leads
• Why high-performing founders focus on strategy, not streaks
• How to stop chasing engagement and start building traction

Mentioned in the Podcast

Made to Stick - Dan and Chip Heath

Deep Work - Cal Newport

Sabrina's Social Links

🌏 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🌏 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sabrina’s Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎙 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠No Bullsh*t Talks - Guest Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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