Carmen Sitz is the CEO and co-founder of edyfi, a Berlin-based startup using data to help retail real estate stakeholders make faster, smarter decisions about their buildings.

In this episode, Carmen joins David to talk about becoming a young founder, building inside a legacy industry, and what it takes to turn complex data into a usable product.

They also dig into what it means to launch something new from within a larger company, how to win trust with non-technical users, and why the slowest-moving markets can be the most rewarding to build in.