This podcast Episode 2 from Season 2 features an overview of marketing plan components. This podcast is also a commentary on what happens when a marketing plan is not created and implemented. Podcast mentions positioning, target market, and makes reference from a business-to-business angle.

S2 E2: Taking Responsibility for a Marketing Plan

This small business centric audio podcast hosted by James Scheffel features marketing topics from three broad headings: creative services, digital marketing and marketing development. 

James Scheffel, owner of Imagekraft Agency, has been promoting brands since 1996, and holds a Master of Arts in Digital Media Marketing from Lindenwood University. Imagekraft's strengths are in managing digital campaigns, social media, web sites. Imagekraft also produces video, photography and graphic design for business to consumer companies.

Business

Marketing

This small business centric audio podcast hosted by James Scheffel features marketing topics from three broad headings: creative services, digital marketing and marketing development. James Scheffel, owner of Imagekraft Agency, has been promoting brands since 1996, and holds a Master of Arts in Digital Media Marketing from Lindenwood University. Imagekraft's strengths are in managing digital campaigns, social media, web sites. Imagekraft also produces video, photography and graphic design for business to consumer companies.

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S2 E2: Taking Responsibility for a Marketing Plan

S2 E2: Taking Responsibility for a Marketing Plan