Krafting an image

James Scheffel with Imagekraft will take you through insights through marketing your business organically through your personal Facebook page and your business Facebook page. Also this episode will touch on what is necessary to conduct a paid Facebook campaign.

For more information on James Scheffel:

https://linktree.com/scheffelbrands

For more information on Imagekraft:

https://imagekraftagency.com

This podcast Episode 2 from Season 2 features an overview of marketing plan components. This podcast is also a commentary on what happens when a marketing plan is not created and implemented. Podcast mentions positioning, target market, and makes reference from a business-to-business angle.

The first of new episodes of Krafting an Image focused upon some insight into how your business is presented. Episode is 24:30 run time split into 5-8 minute segments.

Segment One: Brand recognition and presentation on the basic level

Segment mentions McDonald's got it right and asking the question of "how would you dress at a fancy restaurant"?

Segment Three: Thoughts on building a brand.

Segment mentions building brands basics, an how to change a brand, slightly. Anheuser Busch slightly changes but is a Just Noticeable Difference.

Segment Four: When You Need a Brand Revamp.

Segment continues JND and AB with InBev. Revisiting the "fancy restaurant" but you haven't explained a revamp of your brand.

Riverbend Office Space and Collaborations features a discussion between James Scheffel, owner of Imagekraft Agency and DJ Mos Precious, owner of MPP Promotions and Productions. The two discuss the the two places they reside to promote the growth of start up businesses or collaborative business ventures. These areas located in the Riverbend, across the River from North County St. Louis, Missouri provides office space, conference areas and other benefits. 

This is the the third episode of "Krafting an Image" after a two month hiatus. Imagekraft Agency recently relocated from Riverbender Building from Alton, to a home office and then back to Alternative Office Space (AOS) at 219 Eastgate Plaza in East Alton.

This podcast is for entertainment or content purposes only and James Scheffel or DJ Mos Precious were NOT provided endorsement or sponsorship dollars from any of these office locations mentioned. 

In this podcast, Krafting an Image is voiced in a car for a good reason. James Scheffel, owner of the Imagekraft Agency discusses a local billboard. Scheffel summarizes on how a brand suffers when a small business cuts corners in photography, graphic production and qualified personnel to manage marketing.

Although a small business may believe that advertising in media may help them make sales, sometimes putting out the wrong message is counter productive, as in the case of a local automotive group. Another company who produced a sky colored background against the sky is still memorable to Imagekraft Agency, but for the wrong reason.

Imagekraft Agency provides small business help in creative services, digital marketing and marketing development.

Basic talk about pre-production, production and post production of video from James Scheffel the owner of the Imagekraft Agency. 

Video production is a part of Imagekraft Agency's creative services for small business. There is a difference in levels of quality and style in video. Imagekraft Agency does single camera video blogs and unscripted videos, plus scripted and larger crews. James Scheffel sometimes wears all the hats in video for smaller productions or is the scriptwriter, producer and director for medium-sized productions.

Imagekraft Agency is a creative services, digital marketing and marketing development agency, and can be found at https://www.imagekraftagency.com