This episode of "Krafting an Image", (S2 E4 Home Improvement and Services Digital Marketing Strategies), feature recommendations of how to navigate digital media if you are in the business to consumer home improvement or home services industries. These strategies are to increase your organic ranking and online reputation. This discussion covers photography and videography content online over Google and Meta. There are mentions of paid digital media toward the end of the podcast.

This podcast motivated by recent hurricanes Helene and Milton in Florida.

James Scheffel, the host and owner of the brand Imagekraft (Agency), reflects upon home improvement marketing pre-digital guerilla or field marketing, which is still done today. These include event marketing, canvassing and telemarketing. These are still relevant today, however a number of companies are finding it more difficult to generate leads with additional digital marketing.

Scheffel had managed marketing for several home improvement based companies from 1999-2008. Also, through Imagekraft and other client services agencies, he has created marketing materials, advertising, offline media, digital media, social media marketing and campaigns through home improvements and home services since 2006.