<p>Vicken Arslanian didn't found Commodity Fragrances, but he did RE-found it following the brand's demise. We talk to him about what it takes to bring a brand back, what the challenges are, and how doing so has changed his outlook. Vicken teases us with brand announcements and a new fragrance coming soon. </p>

Vicken Arslanian didn't found Commodity Fragrances, but he did RE-found it following the brand's demise. We talk to him about what it takes to bring a brand back, what the challenges are, and how doing so has changed his outlook. Vicken teases us with brand announcements and a new fragrance coming soon.

<p>Vicken Arslanian didn't found Commodity Fragrances, but he did RE-found it following the brand's demise. We talk to him about what it takes to bring a brand back, what the challenges are, and how doing so has changed his outlook. Vicken teases us with brand announcements and a new fragrance coming soon.&nbsp;</p>

S2 E21 Commodity Fragrances: Refounding a brand

Welcome to The Sniff Perfume Podcast where we take a deep dive into things fragrance and scent related, shining the spotlight on niche and artisan perfumes, the creators and their stories.

Share S2 E21 Commodity Fragrances: Refounding a brand

Sign up to save your podcasts

S2 E21 Commodity Fragrances: Refounding a brand

S2 E21 Commodity Fragrances: Refounding a brand

More shows like The Sniff Perfume Podcast

Smell Ya Later

On The Scent

It's Just Perfume