Perfume Room

As promised, here is pt 2 of the ~The Making Of: Chanterelle~

If you've ever wondered how a perfume actually gets made, this special episode of Perfume Room gives a behind-the-scenes look at the entire creative development process, featuring actual recorded audio from the making of: ORRIS CHANTERELLE AND CAROB CHANTERELLE

(surprise we launched two perfumes ;) ;) ;))

~CONCEIVED BY ME, DEVELOPED IN COLLABORATION WITH SCENTS OF WOOD; CREATED BY MEABH McCURTIN~

OFFICIAL LAUNCH DATE: NOV 14

PLACE YOUR PRE-ORDER NOW :)

https://scentsofwood.com/collections/fragrances

SF LAUNCH PARTIES: Nov 14 + 15!

This special 2-part mini-series was produced by Tracy Soren and edited and soundscaped by Joe Leonardo.

SURPRISE! For the past 2.5 years I've been quietly creating a perfume in collaboration with Scent of Wood!

THIS WEEK ENJOY PT. 1 OF A SPECIAL 2-PART SERIES: The Making Of: Chanterelle!

YOU'RE INVITED: MARK YOUR CALS!

NYC PREVIEW PARTY: 10/23 from 5-7P @ ScentBar Brooklyn!

SF LAUNCH PARTY: Sat 11/14 from 5P @ Ministry of Scent Fillmore

SF MASTERCLASS: Sun 11/15 at 10a @ Ministry of Scent Valencia

PRE-ORDERS START NEXT WEEK!!!!

Since we last spoke, MIT Scientist-turned-Beauty-Founder Jasmina Aganovic has been up to A LOT. Like, oh I don't know, attempting to challenge everything we think we know about BO and the deodorant industry???!

Through her newest product, Base Scent, Jasmina asks:

What if deodorizing isn't the point? What if instead, we could just odorize all the good stuff?

JOIN OCT SMELL CLUB: witchysmellclub.eventbrite.com

FOLLOW: @jasmina.aganovic @futuresociety

SOTD: What We Do is Secret Studio Particulier (10% off w/ code 'perfumeroom')

FRAGS MENTIONED: Escentric Molecules Molecule 01 + Black Tea, Dries Van Noten Fleur du Mal, Les Bain Guerbois L’Heure de Proust, Serge Lutens Daim Blond, Bottega Veneta, Atelier Cologne Silver Iris, Maher Olfactive Orris Forest, Jorum Studio Healing Berry, Zernell Gillie Techno, Masque Milano White Whale, Future Society: Base Scent, Cloud Reverie, Wandering Rain, Optimal Habitat, Base Scent

LEGEND, ICON, FOUNDER KILIAN HENNESSY is in the Perfume Room this week! Heir to the Hennessy dynasty, Kilian has given new meaning to the family name: PERFUME.

Founded almost two decades ago, Kilian Parfums was one of the early luxury niche brands to emerge, and one that's shaped and laid the blueprint for so many brands that have followed.

Today we chat about everything from his family, to his unlikely path to perfumery, what it takes for him to launch a new fragrance, the discontinued gems of Kilian Parfums, the current amber woods epidemic, and so much more.

Full video coming later this week on Substack!

SOTD: Kilian Sparkling Royal

FRAGS MENTIONED: Kilian: A Taste of Heaven, Light My Fire, Amber Oud, Rose Oud, Back to Black, Angels' Share, Liaisons Dangereuses, Love Don’t Be Shy, Straight to Heaven; Baccarat Rouge 540, Le Labo Santal 33, Creed Aventus, Mugler Angel, Dior: Eau Sauvage, Jules; Chanel Pour Homme, Antaeus, Ralph Lauren Polo, Guerlain Vetiver, Kilian Dark Lord, Dior Fahrenheit, Kenzo Kashaya, Cacharel Anaïs Anaïs, Issey Miyake L’Eau d’Issey, Dior: Poison, Dune, Fahrenheit, Dolce Vita; Paco Rabanne Ultraviolet, Alexander McQueen Kingdom, Armani Mania, J’Adore Dior, Mugler Angel, Jean Paul Gaultier Le Male, L'Eau d'Issey, Kilian: Piña Paraíso, Midnight Espresso, Sparkling Royal, Eau Sauvage

FOLLOW: @kilianhennessy | @kilianparis

FOR PERFUME ROOM UPDATES + EVENTS: linktr.ee/emmavern

JOHN EARLY AND RUBY McCOLLISTER ARE IN THE PERFUME ROOM THIS WEEK!!!!

We're chatting Maddie's Secret (the film!), Maddie's Secret (the scent!), the history of cola, John's personal journey into perfume (one Ruby shepherded), and Ruby's lifelong love affair with fragrance that all started with her mother. And of course, all roads lead to Marissa Zappas!!

FOLLOW: @bejohnce @ruby.mccollister @maddiessecretedp

SOTD: Maddie's Secret EDP

⁠SHOP MADDIE'S SECRET⁠ (10% off with code 'perfumeroom')

FRAGS MENTIONED:

Marissa Zappas Tragedy Oil, Mondo Mondo Patchouli Palace, Radi$h Maddie’s Secret EDP, Malin & Goetz Cilantro, Unreleased Cigarette After Love, Fendi Asja, Robert Piguet Bandit, Heretic: Nosferatu, 'Til Death; Nostos Calico, Evyan White Shoulders

Thank you to this month's sponsor: Essential Parfums!

A perfume industry vet, Géraldine Archambault KNOWS the essentials.

In fact, she's built a global luxury fragrance brand around them: high-quality ingredients, top-tier perfumers, a diverse offering of fragrances, and most importantly: affordability.

HOW? In this episode, the Essential Parfums founder shares exactly how she cracked the code to offer niche, luxury scents at prices well below all of her competition.

FULL VIDEO EP: https://perfumeroom.substack.com/p/full-video-ep-222-essential-parfums

Get 10% off Essential Parfums:

luckyscent.com (code: perfumeroom)

twistedlily.com (code: perfumeroom10)

FOLLOW: @essential.parfums

FRAGS MENTIONED:

Frederic Malle for Acne Studios (SOTD), Essential Parfums: Ambre Latte, Divine Vanille; Shiseido Feminité Du Bois, Serge Lutens Feminité Du Bois, Guerlain Samsara, Parfums Aubusson, YSL Libre, Essential Parfums: Velvet Iris, Neroli Botanica, Rose Magnetic, Ambre Latte, Fig Infusion, Bois Impériale

~This ep is generously BTYB this month's sponsor: Essential Parfums~

Are you using your perfume powers for good or evil?

Certified *perfume shop girl* and Nose Candy pod co-host Chloe Coover breaks down your biggest perfume-shopping faux pas, the bottles she's emptied, holes in her collection, the scents that define her, her high school persona and how it shaped her taste, and so0o0 much more.

FOLLOW CHLOE: @trannehathaway @nosecandypod

ESSENTIAL PARFUMS EVENTS! linktr.ee/emmavern

FRAGS MENTIONED: Guerlain L'Heure Bleue 2026 (SOTD)

Dolly Parton Dolly, Eight & Bob Original, Caswell Massey Sandalwood, Axe, Liis Flower Glyph, Guerlain Mitsouko, Rochas Tocade, Halston, Kilian L’Heure Verte (now known as Fievre Verte), Stora Skuggan Hexensalbe, Kerosene Black Vines, Parfums de Nicolai Vanille Tonka, Akro Crush, L'Eopque Dopamine Rose, Oriza L. Legrand Horizon, Hollywood Gifts Centerfold, Serge Lutens: Ambre Sultan, Fleur d’Oranger, Fils de Joie; Stora Skuggan Mistpouffer (empty #1), Jorum Studio Gorseland (empty #2), Marc-Antoine Barrois: Aldebaran, Tilia; Robert Piguet Fracas (empty #3)

In search of the next great aromachemical (think of predecessors like ISO E Super, Cashmeran, Galaxolide, etc...), Patina Co-Founders Sean Raspet and Laura Sisson spend their days in the lab testing and developing new molecules. What does that mean? What is scent design and how does it work?

And—in the same way every color has its own immutable RGB code, can we empiricize smells? Laura and Sean hope to do just that.

FRAGS MENTIONED:

Dior Thé Cachemire (SOTD), Chambre52 Contra Ta Peau, Guerlain L'Heure Bleue (2026), Zoologist Squid, Viktor & Rolf Spicebomb, Tauer L'Air du Desert Marocain, Frederic Malle Carnal Flower, Anti Rosa Antiqua, Patina: Metalox, Olivine, Ozocure, Ocean Simulation, Peppercess, Silterra; Chanel No. 5, Patina Nopalia

Logos, slogans, jingles--they all matter, but Beauty Exec-turned-Founder Caroline Fabrigas knows that the next (and most impactful) frontier in branding is scent.

Through her company Scent Marketing Inc., she's developed everything from iconic hotel scents (The 1 Hotel, Baccarat Hotel, and Auberge Resorts), to retail spaces, med spas, amusement park rides—even 20 blocks of 5th Avenue.

Where money can be spent, scent can be smelled.

Today we chat about scent as a means of branding, how Caroline got into this business, and how she reimagines her client's brands through the lens of smell.

scentmarketinginc.com | ⁠scentfluence.com⁠ | @scentmarketinginc

SOTD: Chambre 52 Contre Ta Peau (get 10% off LuckyScent sample with code: perfumeroom)

BOOK A SCENT STYLING SESSION W ME: linktr.ee/emmavern

FRAGS MENTIONED:

Chambre 52 Contre Ta Peau, Penhaligon's Fortuitous Finley, Comme des Garcons Odeur du Theatre du Chatelet Act I, Headspace Sauge, La Perla Once Upon a Garden, Celine Saint-Germain-Des-Prés, Dior Bois D'Argent, Abercrombie Fierce, Hollister Socal, Wayfair Perfect Weekend, Dior Eau Sauvage, Estée Lauder: Youth Dew, Cinnabar; Revlon Charlie, The One Hotel signature scent, Guerlain Shalimar, Chopard Casmir

Within hours of launch, Influxious sold out of all inventory on Sephora.com. The next day it sold out again on the Influxious site. The visionary behind this booming and blooming brand? It's the one, the only, Queen-of-PerfumeTok-turned-Founder, Funmi Monet of course.

She's in the Perfume Room this week sharing the behind-the-scenes of building her brand, the importance of picking the right partners, the double standard she faces as a Black-owned perfume house, the *sheinification* of TikTok, and what the future holds.

SOTDs:

Gap Dream (2026) and Fragrancias Pittoro Pittoro de Mango

FRAGS MENTIONED:

Influxious Gold Standard, High life, Well Loved, Magic Hour; MFK Baccarat Rouge 540, Kayali Yum Boujee Marshmallow, Le Labo Santal 33

BOOK A SCENT STYLING SESSION WITH ME: linktr.ee/emmavern