We recently met Alex Brands, founder of the new fragrance... brand, Rite Of Way, at our scent swap last month. He gifted us his first scent Outer Realm, and we were intrigued by the packaging design, the cute little tote, and of course, the scent (which also happens to be created by Joey Rosin, former guest and perfumer for Sable's Die Hot With A Vengeance perfume). We welcome Alex on this episode to give us a breakdown of how his abundant expertise in marketing and branding led to the creation of his own independent fragrance launch.

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No, really though? What would a banana, peanut butter, and bread perfume smell like? What's that one fragrance brand Tynan accidentally had been hating on for too long? What will Sabrina Carpenter's new  Man's Best Friend album era perfume release be? What's the cocktail scent Tynan wanted to wear this week? So many queries for so many smells we've smelled this week!

[What we smell like this week: Byredo Mohave Ghost Absolu, St. Rose French Poetry]

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Here's an episode about all the places we like to go smell some good and premium smells in the Big Apple.

Also:

- We went to the Fragrance Foundation Awards. What are they? What do they mean? Why didn't we get invited to the dinner portion?

- Tynan got the new soon-to-be-released Clue Perfumery scent, Dandelion Butter

- We attended Fugazzi's Orange Crush Extrait event

- Thank you to The LA Times, The Guardian, and The Irish Independent for your generous shoutouts ;)

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Sable went to Miami for too long. Tynan discovers what a buy-out is for Rhode Beauty's M&A. We both went to Nette's Lemon Puff fete. We smell the new D.S. & Durga cologne collection, with unexpected results. We talk about Krigler's newest fragrance and Violet Grey's first fragrance, only one of which we've smelled, but both may as well be Klarna bait for anyone who wants to own them. It's a Smell Ya Later catch-up.

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Hand sanitizer has a rather unfair reputation — this sticky, medical-smelling goo serves to remind us of a worldwide pandemic, or else the inconvenience of not being able to find a wash sink with soap. Ugh. 

Touchland is a brand that elevates the hand sanitizer experience with complex, trend-driven scents that could double as perfume in a pinch (and often does). And sure, lots of hand sanitizers come scented, but Touchland's unique conversation-starting component has single-handedly changed the perspective on cool ways to casually de-germ. Andrea Lisbona, founder of Touchland, is our guest on this episode to talk about how she made hand sanitizer (and now body & hair mist) so aspirational that it scored a serious acquisition.

In case you hadn't heard from our last five eps or so, we hosted our first scent swap last week at Talea in Brooklyn. We had 180 RSVPs, 50 swag bags, and a whole lot of perfumes to swap. Here's a little catch-up about the event, and some smells we've been enjoying recently. 

The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which they exist in abundance), we wondered what rebrands are for, when are they successful, and what do brands owe their audience?

We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy the bevs and snacks from our host.

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Burnt rubber, absinthe, red pepper, fennel — not the most typical notes you'd find in a perfume, but 27 87 has a clever way of incorporating unexpected things into their very sophisticated, very balanced, and very can't-stop-smelling-yourself fragrances.  Romy Kowalewski, the German-born and Barcelona-based founder of 27 87 makes such scents, based on the most striking elements of so many shared experiences and feelings.

[What we smell like today: Byredo Mohave Ghost, Xerjoff Naxos]

We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy the bevs and snacks from our host.

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We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9 pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy bevs & snacks from our host.

If your idea of home fragrance involves sticky reed diffusers, sweeping up incense ash, or $80 candles, Pura offers something for the tech-savvy, with one of the first smart home app-controlled scent diffusion devices. More sophisticated than a flower-shaped plug-in and less treacherous than a forgotten candle left burning, Pura's device is a nifty hockey puck-sized disc that holds two different scent pods and can be controlled with an app to customize scent selection, timing, and intensity.

We have VP of Fragrance Trevor Davis and Chief Fragrance Experience Officer Mara Dumski to explain the intricacies of how scents are deconstructed and rebuilt for different purposes like electronic diffusion.

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The fragrance industry is trotting out AI more and more in new creations and creative development, but when it comes to digitizing smells, OSMO is a Google-born initiative that uses machine learning, sensory neuroscience, data science, engineering, fine fragrance, analytical chemistry, and product development to map smells, engineer new smell molecules, recreate living scents, and finagle how olfactory technology can aid other industries. We speak with Christophe Laudamiel, OSMO's master perfumer on this episode.

Also, we're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy the bevs and snacks from our host.

☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.

📱 Follow us on Instagram @smellyalater.mp3

💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)