Hand sanitizer has a rather unfair reputation — this sticky, medical-smelling goo serves to remind us of a worldwide pandemic, or else the inconvenience of not being able to find a wash sink with soap. Ugh. 

Touchland is a brand that elevates the hand sanitizer experience with complex, trend-driven scents that could double as perfume in a pinch (and often does). And sure, lots of hand sanitizers come scented, but Touchland's unique conversation-starting component has single-handedly changed the perspective on cool ways to casually de-germ. Andrea Lisbona, founder of Touchland, is our guest on this episode to talk about how she made hand sanitizer (and now body & hair mist) so aspirational that it scored a serious acquisition.