We recently met Alex Brands, founder of the new fragrance... brand, Rite Of Way, at our scent swap last month. He gifted us his first scent Outer Realm, and we were intrigued by the packaging design, the cute little tote, and of course, the scent (which also happens to be created by Joey Rosin, former guest and perfumer for Sable's Die Hot With A Vengeance perfume). We welcome Alex on this episode to give us a breakdown of how his abundant expertise in marketing and branding led to the creation of his own independent fragrance launch.

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