Beyond The Donation

S2 E3: Beyond Vanity Metrics: How Nonprofits Measure What Really Matters


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Unlock the secret to smarter reporting in your nonprofit.

In this episode of Beyond the Donation, hosts Matt and Noah dig into the world of nonprofit metrics — from spotting vanity numbers to tracking leading and trailing indicators that drive results. They share practical tips for measuring donor engagement, boosting retention, and creating accountability across lean teams.

You’ll discover:

  • Why “more” isn’t always better when it comes to data
  • How to focus on metrics that inform strategy, not just reporting
  • Simple ways to align actions with organizational goals
  • Tactics for building a culture of curiosity around measurement

Listen now to rethink how your organization uses data and start measuring what truly matters.

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