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S2 E3- From Setbacks to Breakthroughs - Why Failure Is Your Superpower
In this episode of The Online Hustle Podcast, host Lewis sits down with Matt Kostan, founder of Productpinion and a long-time Amazon seller, to explore how entrepreneurs can turn failed plans into powerful learning opportunities.
Matt shares insights from over a decade in e-commerce, discussing the importance of testing ideas with real data instead of emotion, understanding customer psychology, and how to harness AI and qualitative feedback to build stronger products and brands.
The conversation blends real-world stories- from shower caps that didn’t sell to mosquito bracelets that delighted customers, illustrating how “setbacks” often lead to innovation, better connections with customers, and long-term brand success.
🔑 Key Highlights & Themes
1. Fall in Love with Data, Not Your Product (00:01:49 – 00:02:33)
2. Clarity Beats Cleverness (00:03:00 – 00:04:42)
3. The Power of Real Shopper Feedback (00:05:07 – 00:06:35)
4. AI is Useful but Not Human (00:06:35 – 00:08:17)
5. Targeting & Testing Smarter, Not Harder (00:08:33 – 00:09:12)
6. Avoiding Shiny Object Syndrome (00:10:00 – 00:11:31)
7. Amazon vs. Shopify (00:12:08 – 00:13:00)
8. Creating Viral & Memorable Products (00:14:02 – 00:17:23)
9. Surprise, Delight & Retain (00:17:46 – 00:19:16)
10. Standing Out Visually (00:21:11 – 00:22:50)
11. Iterative Testing Process (00:35:08 – 00:38:28)
12. Customer Co-Creation (00:25:27 – 00:27:05)
13. The Power of Story and Emotion (00:30:21 – 00:31:06)
14. Embracing Failure as Data (00:32:55 – 00:34:11)
15. AI’s Role in Creativity and Speed (00:41:07 – 00:42:09)
16. Preparing for the AI Future (00:44:14 – 00:46:20)
17. Starting Over: The Entrepreneur’s Test (00:47:09 – 00:50:26)
#entrepreneur #amazon #ai #onlinebusiness #hustle #AVASK #facts #marketing #business #amazonfba #analysis
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By AVASK StudiosIn this episode of The Online Hustle Podcast, host Lewis sits down with Matt Kostan, founder of Productpinion and a long-time Amazon seller, to explore how entrepreneurs can turn failed plans into powerful learning opportunities.
Matt shares insights from over a decade in e-commerce, discussing the importance of testing ideas with real data instead of emotion, understanding customer psychology, and how to harness AI and qualitative feedback to build stronger products and brands.
The conversation blends real-world stories- from shower caps that didn’t sell to mosquito bracelets that delighted customers, illustrating how “setbacks” often lead to innovation, better connections with customers, and long-term brand success.
🔑 Key Highlights & Themes
1. Fall in Love with Data, Not Your Product (00:01:49 – 00:02:33)
2. Clarity Beats Cleverness (00:03:00 – 00:04:42)
3. The Power of Real Shopper Feedback (00:05:07 – 00:06:35)
4. AI is Useful but Not Human (00:06:35 – 00:08:17)
5. Targeting & Testing Smarter, Not Harder (00:08:33 – 00:09:12)
6. Avoiding Shiny Object Syndrome (00:10:00 – 00:11:31)
7. Amazon vs. Shopify (00:12:08 – 00:13:00)
8. Creating Viral & Memorable Products (00:14:02 – 00:17:23)
9. Surprise, Delight & Retain (00:17:46 – 00:19:16)
10. Standing Out Visually (00:21:11 – 00:22:50)
11. Iterative Testing Process (00:35:08 – 00:38:28)
12. Customer Co-Creation (00:25:27 – 00:27:05)
13. The Power of Story and Emotion (00:30:21 – 00:31:06)
14. Embracing Failure as Data (00:32:55 – 00:34:11)
15. AI’s Role in Creativity and Speed (00:41:07 – 00:42:09)
16. Preparing for the AI Future (00:44:14 – 00:46:20)
17. Starting Over: The Entrepreneur’s Test (00:47:09 – 00:50:26)
#entrepreneur #amazon #ai #onlinebusiness #hustle #AVASK #facts #marketing #business #amazonfba #analysis