Authors are expected to juggle many different demands on their time and energy--from social media and self-promotion, to side projects and live events. How do we decide what is or isn't worth our efforts, and where do we set boundaries to prevent burnout and overwhelm?

Award-winning author and professor, Suyi Davies Okungbowa, discusses how he makes the writing life work for him, by balancing his original fiction and his prolific IP work against his academic career.

Among many other topics, he outlines the crucial role of a personal assistant (especially how they can supplement publisher marketing), his criteria for accepting or rejecting IP projects, his very unique approach to social media, and how he sets certain boundaries with publishers.