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S2 E5 - TikTok Shop & Amazon Chaos: What No One Tells You About Selling Internationally
What really stops brands from going global?
In this episode of The Online Hustle, we sit down with Jayn Steele and Lee Gray from Rubicon Bridge - experts in helping sellers stay compliant while scaling worldwide.
From post-Brexit regulations and banned ingredients to TikTok Shop’s “wild west” phase, this conversation uncovers the hidden side of e-commerce: the legal, regulatory, and operational traps that can kill your product launch overnight.
Learn about:
The most common mistakes sellers make when expanding to the EU or UK
Why “compliance” isn’t just red tape — it’s the difference between scaling and sinking
How platforms like Amazon and TikTok Shop handle product safety and trust
The role of AI in global e-commerce and how to stay ahead of constant change
Whether you’re a brand owner, marketplace seller, or e-commerce strategist, this episode will make you rethink what it really takes to build a sustainable global business.
🎙️ Host: Lewis — The Online Hustle Podcast
🧠 Guests: Jayn Steele & Lee Gray, Rubicon Bridge
00:00 – Intro: Meet Jane & Lee from Rubicon Bridge
02:09 – The New Reality: How regulation is reshaping global e-commerce
03:17 – Brexit Fallout: Why ingredients and packaging rules keep changing
05:55 – Market Expansion Myths: The costly assumptions sellers still make
07:00 – Amazon vs Shopify: Where brands should really be focusing
09:33 – TikTok Shop: Opportunity or regulatory ticking time bomb?
13:20 – The Most Common Mistake: Cutting corners on compliance
15:00 – Six-Figure vs Failed Brands: What separates success from chaos
17:18 – Keep Momentum: Why slow projects cost double
18:06 – Interpreting Data & Regulations: Turning red flags into green light
22:01 – AI & Compliance: Where technology helps – and where it fails
25:32 – Final Insights & Where to Find Rubicon Bridge
#ecommerce #onlinebusiness #AmazonSellers #tiktokshop #globaltrade #ProductCompliance #brandbuilding #MarketplaceGrowth #OnlineHustlePodcast #entrepreneurship #ecommercetips #digitaltrade #crossborderecommerce #startupadvice #BrexitBusiness
View all episodes
By AVASK StudiosWhat really stops brands from going global?
In this episode of The Online Hustle, we sit down with Jayn Steele and Lee Gray from Rubicon Bridge - experts in helping sellers stay compliant while scaling worldwide.
From post-Brexit regulations and banned ingredients to TikTok Shop’s “wild west” phase, this conversation uncovers the hidden side of e-commerce: the legal, regulatory, and operational traps that can kill your product launch overnight.
Learn about:
The most common mistakes sellers make when expanding to the EU or UK
Why “compliance” isn’t just red tape — it’s the difference between scaling and sinking
How platforms like Amazon and TikTok Shop handle product safety and trust
The role of AI in global e-commerce and how to stay ahead of constant change
Whether you’re a brand owner, marketplace seller, or e-commerce strategist, this episode will make you rethink what it really takes to build a sustainable global business.
🎙️ Host: Lewis — The Online Hustle Podcast
🧠 Guests: Jayn Steele & Lee Gray, Rubicon Bridge
00:00 – Intro: Meet Jane & Lee from Rubicon Bridge
02:09 – The New Reality: How regulation is reshaping global e-commerce
03:17 – Brexit Fallout: Why ingredients and packaging rules keep changing
05:55 – Market Expansion Myths: The costly assumptions sellers still make
07:00 – Amazon vs Shopify: Where brands should really be focusing
09:33 – TikTok Shop: Opportunity or regulatory ticking time bomb?
13:20 – The Most Common Mistake: Cutting corners on compliance
15:00 – Six-Figure vs Failed Brands: What separates success from chaos
17:18 – Keep Momentum: Why slow projects cost double
18:06 – Interpreting Data & Regulations: Turning red flags into green light
22:01 – AI & Compliance: Where technology helps – and where it fails
25:32 – Final Insights & Where to Find Rubicon Bridge
#ecommerce #onlinebusiness #AmazonSellers #tiktokshop #globaltrade #ProductCompliance #brandbuilding #MarketplaceGrowth #OnlineHustlePodcast #entrepreneurship #ecommercetips #digitaltrade #crossborderecommerce #startupadvice #BrexitBusiness