When you talk about providing printing and packaging solutions to brands, it's about providing the value that enhances the end consumers' experience while keeping in mind aspects such as constituents of the package & retailing and logistics environments. Harsha Paruchuri is a Director at Pragati Offset, India’s most awarded printing and packaging solutions company. On this episode of OCD witness the evolution of printing technology and how organizations like Pragati Group have adopted it and married it with craftsmanship and imagination that deliver mass-personalisation!