OCD - Obsessive Consumer Disorder

OCD - Obsessive Consumer Disorder

By padintegratedBusiness
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OCD - Obsessive Consumer Disorder episodes

  • S3 E3: Importance of art, the artist and everything that goes with it with Simran Nichani

    Everything has a meaning. Well, that's true in the design industry. You can't just design something without a proper reason.   

    Watch our latest OCD episode, where Simran Nichani, Co-founder and Creative Director at Pink Cheese Designs, talks about how designing is an art of storytelling that creates value and meaning for the brand.   Catch this episode here and on all major streaming platforms!  

    #obessiveconsumerdisorder #OCD #PAD #PADwork #advertising #marketing #adagency #consumer #podcasts #PADcasts #PADplay

    33 min
  • S2 E2: Connecting with Gen Z - Charan Lakkaraju

    GenZ is proving to be a very different generation than their predecessors, They are pushing brands and marketers to re-invent themselves. This generation has converted influencing into a full-time job and this previously untapped potential is now coming to the forefront as an innovative solution for brands facing business problems.

    Charan Lakkaraju is a Forbes 30 under 30 awardee and founder, CEO of stuMagz; a digital campus ecosystem through which students get access to great career, learning and entertainment opportunities. The platform also facilitates meaningful brand and student associations.

    42 min
  • S3 E1: Cooking up new experiences. - Gopi Krishna

    We are joined by a very special guest, Gopi Krishna, the owner of The Culinary Lounge. An engineer turned restaurant owner, we deep dive into how he established Hyderabad's one of a kind experiential dining lounge. From educating the audience on different types of culinary arts to constantly innovating ways to keep them entertained, tune in to this episode of OCD to more know about Gopi's journey into the culinary world.

    39 min
  • S2 E9: Understanding the importance of user-centricity in interior designing - Meghana Nimmagadda

    Everyone has talent. What's uncommon, however, is the courage to take it on head-first. And like any other muscle in the body, talent demands continued use and development for the artisan to truly reap its benefits.


    Our next guest, Meghana Nimmagadda, is one such person who has worked on channelling her talent into furthering the practice of human-centric design. She has been honing this skill over the years, using her talent and innate ability to understand human beings. She enlightens us on how challenging yet remarkably exciting making a customised nest for people can be.

    Listen in, as one of the city’s most promising interior designers takes us through her art, her priorities, and how she deals with different kinds of assignments.

    34 min
  • S2 E8: How creative helps win your consumers over - Vivek Reddy

    Vivek Reddy, partner and Chief Creative Officer at PAD, takes us through his journey in the world of advertising. A sportsman with an engineering degree who now heads a complete creative wing at a dynamic organisation. He takes us through how human behaviour can be influenced by unlocking the power of creativity.

    32 min
  • S2 E7: Gaining the trust of patients - Richard Roy Mendonce

    Richard Roy Mendonce is the Head of Digital Strategy at the Yashoda Group of Hospitals. He reveals how pivotal digital marketing is to building trust in the Healthcare industry. He focusses on the importance of harping on expertise and how it needs to be presented to those that are seeking healthcare advice and support.

    32 min
  • S2 E6: Consumer experiences through packaging and printing - Harsha Paruchuri

    When you talk about providing printing and packaging solutions to brands, it's about providing the value that enhances the end consumers' experience while keeping in mind aspects such as constituents of the package & retailing and logistics environments. Harsha Paruchuri is a Director at Pragati Offset, India’s most awarded printing and packaging solutions company. On this episode of OCD witness the evolution of printing technology and how organizations like Pragati Group have adopted it and married it with craftsmanship and imagination that deliver mass-personalisation!

    47 min
  • S2 E5: Lights. Camera. Action. Stream! - Mahi Illindra

    Mahi Illindra is the founder of Script Tellers.

    Tune into a discussion around how Script Tellers is building a much-needed platform for the young and aspiring scriptwriters and storytellers from the Telugu states. This episode harps on talent pool utilisation and presentation of stories purposed for new-age exhibition platforms. Gain a behind-the-scenes perspective on the digital entertainment industry from an expert who's walking the talk.

    27 min
  • S2 E4: Future of the Indian content industry - Himank Reddy

    The Indian audiences have developed a voracious appetite for content. They have plenty of choices.

    In conversation with Gautam, Himank Reddy from KWAN South, discuss how the advent of vernacular first content has paved the way for fresh talent to tell their myriad stories. He also dwells on sports and content being at the heart of his very existence and how he is nurturing his passion in this role he’s playing.

    39 min

About OCD - Obsessive Consumer Disorder

From the publisher's feed

Obsessive Consumer Disorder is our introductory show on the channel PADCAST where entrepreneurs from different fields give us insights about consumer behaviour and their personal and professional…