<p><strong>Vivek Reddy, partner and Chief Creative Officer at PAD, takes us through his journey in the world of advertising. A sportsman with an engineering degree who now heads a complete creative wing at a dynamic organisation. He takes us through how human behaviour can be influenced by unlocking the power of creativity.</strong></p>

Vivek Reddy, partner and Chief Creative Officer at PAD, takes us through his journey in the world of advertising. A sportsman with an engineering degree who now heads a complete creative wing at a dynamic organisation. He takes us through how human behaviour can be influenced by unlocking the power of creativity.

S2 E8: How creative helps win your consumers over - Vivek Reddy

Obsessive Consumer Disorder is our introductory show on the channel PADCAST where entrepreneurs from different fields give us insights about consumer behaviour and their personal and professional learning from their respective lines of work. A dive into the world of businesses built around the evolving consumer psyche. This show is hosted by Gautam Reddy, co-founder of PAD, a company delivering creative and content services for brands.

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S2 E8: How creative helps win your consumers over - Vivek Reddy

S2 E8: How creative helps win your consumers over - Vivek Reddy