You’ve heard it everywhere: “Post every day if you want to grow.”

But what if that’s actually hurting your business?

In this episode, I break down why daily content isn’t the magic formula it’s made out to be — and why smart founders are posting less, but converting more.

If you’re tired of showing up online and getting zero results, this one’s for you.

In this episode, you’ll learn:

• Why the “post every day” advice doesn’t actually serve most entrepreneurs
• What the algorithms really favour (with up-to-date data and science)
• How to calculate the true cost of your content
• The five elements every post needs to drive actual leads
• Why high-performing founders focus on strategy, not streaks
• How to stop chasing engagement and start building traction

Mentioned in the Podcast

Made to Stick - Dan and Chip Heath

Deep Work - Cal Newport

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