Amazon veteran and Pattern COO Rob Hahn joins us to break down the real mechanics behind e-commerce success and why most brands are failing long before they even realise it.

From building Amazon’s early robotics fulfilment centres, to running a global organisation processing 47+ trillion data points, Rob exposes the operational blind spots brands never think about: packaging dimensions that kill margin, content mistakes that destroy conversions, and the brutal truth about why “good products” don’t automatically win online.

We dig into:

Rob’s journey from Amazon intern → robotics leader → Pattern COO

The hidden operational failures that sink e-comm brands

Why consumers now buy pictures, not products

What separates good content from average  and why it changes monthly

How Pattern turns trillions of data points into actionable insights

Why Prime eligibility and delivery speed are conversion superpowers

TikTok Shop, global expansion, and the next wave of marketplace disruption

The middleman business model that quietly dominates online retail

What Rob would do today if he had to start from zero again

If you sell online, or want to, this episode is a masterclass in how to survive and scale in a world where content, logistics and data matter more than ever.

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