In this episode of Sniffing Out the Bullsht*, Sabrina calls out the hype surrounding AI and exposes how entrepreneurs are quietly destroying their brands by using it the wrong way.

From agencies charging double for “AI-powered” services to founders losing their creative edge and decision-making confidence, this episode breaks down the real cost of letting AI do your thinking for you. Sabrina shares real-world stories, including one founder’s negotiation disaster, and offers practical advice on how to use AI without losing your voice.

If you’ve ever wondered where the line is between smart automation and brand suicide - then give this one a listen.

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