What is a Brand Archetype and How Can it Make or Break Your Business.

Archetypes are about evoking our imaginations, our dreams and our aspirations - archetypes mirror our deepest fears and reveal our noblest intentions.

They are universally shared symbols that connect the conscious mind with the subconscious meanings, concepts, moods and desires. In an age where people are craving a deeper sense of connection to their work and want their business to demonstrate greater integrity and accountability, the creative and mindful attention to archetypes can be the gateway to a more authentic, holistic and human way of being in business.

Brand Archetype Quiz Here