In April's What's in Store Podcast, IDDBA's VP of Marketing, Whitney Atkins, and VP of Education and Industry Relations, Heather Prach, are reunited for a conversation on the experience of food and how it relates to IDDBA's place in our industry. In that conversation, they discuss the experiential aspects of What's in Store Live at #IDDBA2024 in Houston, June 9-11 as well as the FlavorConnect series of webinars, in which partipants can actually enjoy the experience of Learn more about #IDDBA2024: https://www.iddba.org/iddba-show/about/iddba-2024

Learn more about What's in Store Live: https://www.iddba.org/iddba-show/about/whats-in-store-live

Learn more about our Webinars, including the FlavorConnect series: https://www.iddba.org/iddba-show/about/whats-in-store-live

You can email [email protected] for more information about the programs discussed in this episode. As always, feel free to email [email protected] with any comments or ideas for future episodes that you'd like us to receive!