Fresh Take with IDDBA

S2, Ep. 11: Breaking the Mold with Picadeli's Patrik Hellstrand


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In May, IDDBA's What's in Store Podcast was lucky enough to have a conversation with Picadeli CEO Patrik Hellstrand call in to our studio to have a conversation with one of our podcast hosts, Whitney Atkins, IDDBA's VP of Marketing. The two spoke about the challenges to retailers, how to solve a profitable food problem in the United States, and what Picadeli's re-imagination of the salad bar means for potential partners - all while minimizing that partner's risk.

Picadeli recently opened its 100th (and 101st, and 102nd) US location to join its over 2,000 locations in Europe. Learn more about #IDDBA2024: https://www.iddba.org/iddba-show/about/iddba-2024

You can email [email protected] for more information about the programs discussed in this episode. As always, feel free to email [email protected] with any comments or ideas for future episodes that you'd like us to receive!

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