She is the visionary founder and creative director of GUGUBYGUGU, a South African luxury streetwear label renowned for its bold, gender-neutral knitwear. Gugu’s work is deeply rooted in authenticity and sustainable innovation—using locally sourced mohair and merino wool. She has showcased at New York and Paris Fashion Week, and earned the Best Young Designer Award at Paris’s Africa Fashion Up during Haute Couture Week 2024

Her designs are characterized by striking silhouettes and refined comfort and celebrate African heritage while pushing global fashion boundaries. Each piece from GUGUBYGUGU is crafted with intention—designed to spark connection, honor identity and promote mindful consumption. Her work is reshaping the global narrative around African luxury fashion and adding a unique lens to streetwear.

In this episode

1. How GUGUBYGUGU sits boldly at the intersection of luxury and streetwear and why this fusion uniquely reflects the African experience
2. Translating African heritage into modern, luxury streetwear fashion without compromising authenticity
3. Using locally-sourced natural fibers like mohair to connect both to the land and the brand's mission for sustainability
4. Bringing exceptional craftsmanship into the fast-evolving world of street fashion
5. Streetwear is closely tied to youth culture and this brand is bringing hope to young Africans through its designs

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @nobleliving
• For media and sales enquiries email [email protected]
• Follow @gugupeteni & @gugubygugu on IG