Africa on Luxury

Lerato is an author, editor, broadcaster, executive creative director and cultural commentator whose career spans more than two decades across South African media, publishing, advertising and brand storytelling. She has worked across leading editorial titles including Sunday Times Lifestyle, True Love, O — The Oprah Magazine, Marie Claire and Mail & Guardian.

Now serving as a leading editorial voice in the African luxury space through YOURLUXURY AFRICA, Lerato brings a rare combination of cultural intelligence, creative strategy and narrative authority to the conversation on how African luxury, identity and creativity are seen, valued and represented.

In this episode

1. Owning our narratives - African lens, Luxury essence
2. Protecting our voices and trusting our ideas
3. Education on African Luxury value
4. The distinction between influence and influencers
5. A legacy of authenticity

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @buyimafoko
• For sponsorship enquiries email [email protected]
• Follow @leratotj on IG

Professor Pitika Ntuli is one of South Africa’s most extraordinary living cultural voices — a sculptor, poet, philosopher, academic, linguist, cultural worker and custodian of indigenous knowledge whose life and work span more than six decades.

As an artist, he works across materials including bone, metal, stone, wood and found objects — transforming matter into memory, spirit, resistance and story. His sculptures carry the presence of African spirituality, historical consciousness and poetic imagination, making visible what is often erased from official histories.

In this episode

1. Love of people: Custodian's core responsibility
2. Spirit never mistakes accumulation for fulfillment
3. Luxury is creativity, inspiring youth and arming them against recolonization
4. The brain remembers what Empire erased
5. Sustainability: Renewal with purpose and spirit
6. Africa: Carrying the future all along
   

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @buyimafoko
• For sponsorship enquiries email [email protected]
• Follow @pitika_ntuli on IG

Tshepo Mohlala is the founder and creative director of TSHEPO, one of South Africa’s most recognised contemporary fashion brands. Known for its premium denim and contemporary African luxury aesthetic, the brand’s Atelier represents world-class craftsmanship emerging from the heart of downtown Johannesburg.

At the heart of the brand is a powerful belief: fashion is more than clothing — it is identity, storytelling, culture and purpose. Every TSHEPO garment is approached as a deliberate and considered act, honouring the people, craft and stories behind its creation.

In this episode

1. The responsibility of defining African Luxury and positioning it globally
2. Why Africa's luxury story needs to celebrate the continent a hub for luxury creation
3. Denim as the ultimate fabric and a medium for legacy
4. Investing in African Luxury brands, protecting their integrity and owning creative vision
5. Culture, African entrepreneurs' competitive advantage

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @buyimafoko
• For sponsorship enquiries email [email protected]
• Follow @tshepomohlalo_ on IG

Siyabonga Ngwekazi or Scoop Makhathini is a cultural architect, media personality, creative entrepreneur and a key voice in SA’s urban culture. For over two decades, he has helped shape and amplify the evolution of African pop culture across TV, radio, fashion, music, sport and digital media.

A key personality that has always been ahead of the curve stylistically — contributing to how African fashion evolves within basketball and lifestyle ecosystems and driving how music continues to shape style, attitude, and identity. He has an enduring relationship with centering African culture long before it became globally celebrated and serves as a contributing voice in how urban culture and lifestyle endow African luxury.

In this episode

1. An aarly mindset of architecting African culture
2. A clear distinction between Culture vs. Entertainment
3. Media's influence on raising children
4. Reclaiming African identity from Western influence
5. Preserving our heritage: A call to action

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @buyimafoko
• For sponsorship enquiries email [email protected]
• Follow @theonlyscoopmakhathini on IG

Lezanne Viviers is a Johannesburg-based conceptual fashion designer, artist and founder of VIVIERS, a sustainable, handcrafted clothing studio working at the intersection of sculpture, fashion, craft and design. Through VIVIERS, Lezanne creates garments she describes as “future fossils” — pieces born from South African soil, yet carrying universal questions about identity, beauty, belonging and the future of luxury.

In this episode

1. Fashion as a language of being
2. Abundance and the craft of conscious luxury
3. Understanding origins: Material intelligence and responsible making
4. Community & co-creation: supporting local industries and ecosystems
5. Time, permanence and future fossils

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @buyimafoko
• For media and sales enquiries email [email protected]
• Follow @lezanneviviers & @viviers.studio on IG

Monalisa is an artrepreneur who has quietly but decisively shaped how contemporary African art is collected, positioned, and valued. She is the Founder and Managing Director of Artform Factory and Artform Advisory, where she works with collectors, brands, and institutions. Here her work sets to build thoughtful, long-term relationships with African art grounded in cultural intelligence, stewardship, and legacy.

She previously was recognised in the Top 40 Under 40 Most Influential People of African Descent, and named one of Top 50 Black African Women Entrepreneurs to Watch.

In this episode

1. Defining the 'Artpreneur' mindset and why it's an important distinction in the African art context
2. Art Consumerism: Narrative vs. Speed
3. Conservation Framing, value preservation and the hidden nuances behind Africa's art industry
4. African Art's Future: Infrastructure, and the role art advisors, collectors, and institutions play in building a more sustainable, long-term ecosystem
5. Identifying the continent's art market gaps, breaking the industry gatekeeping and leveraging platforms like Investec Art Fair to build global recognition

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @buyimafoko
• For sponsorship enquiries email [email protected]
• Follow @monamolefe on IG

Through a carefully curated wardrobe of pieces from leading African designers, R’Frique is pioneering a circular fashion model rooted in sustainability, craftsmanship, and cultural pride. Guided by a shared belief that African luxury should be both globally visible and locally accessible, Ceejay and Lebi are challenging traditional retail structures while championing conscious consumption.

Their innovative fashion rental model draws from wider industry context around circular luxury, African fashion systems, and access. R’Frique transcends fashion rental norms and expands this platform from a rental to retail movement, with the launch of their new pop-up which sets a new standard as a cultural infrastructure reshaping luxury behaviour on the continent and across the globe.

In this episode

1. R'Frique pioneering Circular African Fashion, from rental-only to retail expansion
2. Challenging traditional luxury retail structures
3. Decoupling worth from possession in luxury
4. Democratizing African luxury fashion
5. Honoring African designers' craftsmanship

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @buyimafoko
• For sponsorship enquiries email [email protected]
• Follow @rfrique @theceej & @lebi.bosei on IG

Kojo Baffoe is one of those rare thinkers who moves through the world with quiet depth — thoughtful, curious, and intentional in everything he creates. He is known for his thoughtful and intentional approach to storytelling. Rich and nuanced in perspective, he has shaped some pivotal conversations on modern African identity, creativity and masculinity which he's carried through his editorship of Destiny Man magazine and in his book and podcast, Listen to Your Footsteps.

In this episode

1. Underrepresentation of African voices and surfacing them as experts in media
2. Embracing African identity globally and challenging Western luxury notions of luxury
3. Elevating African reference points in global luxury
4. Shaping modern African masculinity and embracing difference
5. Values alignment and the journey of modern manhood and fatherhood

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @buyimafoko
• For media and sales enquiries email [email protected]
• Follow @kojobaffoe on IG

Lulama Wolf is a defining voice in modern African art and luxury expression, she stands at the intersection of intuition, identity and innovation. Her work is shaped by spiritual reflection and African vernacular traditions, it blends minimalist expressionism with deeply rooted ancestral storytelling. Influenced by visionaries like Credo Mutwa, her textured visual language has travelled to global stages such as Art Basel, 1-54 and AKAA Paris.

In this episode

1. Africa: Museum of culture
2. African abstraction, ancestoral storytelling and indigenous references in art
3. Artworks as self-reflection and embodied prayers
4. Stillness as an artist's commanding power
5. African soil as an intuitive material choice with deep roots in intuition, identity and innovation

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @buyimafoko
• For media and sales enquiries email [email protected]
• Follow @lulamawolf on IG

In this special edit, we look at the 2025 roundup of the year where Africa took centre stage from Fashion, Art, Travel & Cultural Power. I sat down with our Content Curator and the Marketing Manager to reflect on Africa’s biggest cultural moves of the year - from luxury moments that mattered, past episodes, and the process of building Africa on Luxury this year. 

In this episode

1. Reclaiming African Heritage Textiles
2. Celebrating African Creativity Globally
3. Tyler's Global Phenomenon
4. Lagos Fashion Week's Impact
5. Fashion, Culture and Music highlights of the year
6. Future of African Luxury in 2026

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @buyimafoko
• For sponsorship enquiries email [email protected]
• Follow @khamikazeee & @hi.lindee on IG