Timothy is a human behaviouralist, researcher and bestselling of author of multiple books centred on themes about human and brand behaviour. Known as the CEO Whisperer for helping C-suite executives understand behavioural psychology to position themselves and their mission; this methodology has been sought after by senior executives, political leaders and global entrepreneurs. His research interests lie in Personal Brand Leadership, Brand Influence and Gender Equality which he explores extensively in his podcast The Brain and Brand Show. 

Applying Neuroscience and Behavioral Science to Personal Brand Leadership, Timothy and his team leverage the evolving trends in Neuroscience and how professionals and organisations should think about how the brain processes identity, brand power and human behaviour. More so now than ever, there is a surgance  is well placed to have this conversation with us about the behaviours shaping luxury consumption in Africa given his vast background in branding, design and psychology.

In this episode

1. Introduction to Behavioral Science and Luxury Consumption
2. The Significance of Luxury as a Status Symbol
3. Understanding Consumer Behavior in Africa
4. The Role of Luxury in Personal Identity
5. How Community Shapes Luxury Preferences
6. The Power of Perception: How Stories Shape Luxury
7. The Importance of Storytelling in Luxury Marketing
8. Embracing African Luxury: A New Narrative

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @nobleliving
• For media and sales enquiries email [email protected]
• Follow @instatimothy on IG

Dynamic, versatile and respected Ghanaian media personality, Sika Osei has close to a decade of experience as a TV presenter, actress and live show host. She started her career in PR, Advertising and Magazine publishing as one of the founders of CANOE Africa Magazine which set her up for entry into the creative world of African Film, TV, Influencing and Content production working with the likes of DSTv, TV3, Ebony Life TV, E!Africa.

Boasting a film career that spans over 25 projects and 2 films currently showing on Netflix and on other streaming platforms such as YouTube and Showmax. This is beautifully complimented with her TV presence which is consistent across the continent with both live and pre-recorded lifestyle shows in Ghana, Nigeria and South Africa. 

In this episode

1. Building credibility in the industry
2. The importance of professionalism in media
3. The hidden struggles of women in the industry
4. Exploring opportunities in the global media industry
5. Balancing strength and softness in women
6. Aspirations in the South African market
7. The future of African entertainment

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @nobleliving
• For media and sales enquiries email [email protected]
• Follow @officialsikaosei on IG

Ingrid is a multi-hyphenate businesswomen rewriting the art of winemaking. Raised a stone-throw away from Napa Valley wine region in California and a career spanning over two decades in the wine and spirits industry, iBest Wine was an inevitable creation. Drawing from the travels and life-changing business trip to South Africa, Ingrid was inspired to create her own wine brand which appeals to the modern-day wine drinker who desires new, dynamic, diverse and global wines. Launched in October 2023, iBest currently offers two award-winning South African blends (red & white). 

Blending wine, art and culture - vision for IBest Wines is to not only bring excellent wine to the US market, but also to share the stories and experiences of South African business owners and creatives. Ingrid and her team of six Black businesswomen - all holding equity in the company - are changing the way the wine industry looks, feels, talks, and tastes, offering a portfolio of fine wines perfect for the modern-day wine drinker who desires new, dynamic, diverse, and global wines. Ingrid's vision for IBest Wines is to not only bring excellent wine to the US market, but also to share the stories and experiences of South African business owners and creatives.

In this episode

1. Redefining winemaking with iBest Wines
2. Tapping into the the South African wine industry
3. Revolutionising wine culture through art
4. Mastering entrepreneurship through consistency
5. Celebrating emerging winemakers
6. Exploring the ultimate luxuries: Freedom, art and wine

Links

• Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
• Follow us on IG/ LinkedIn @africaonluxury @nobleliving
• For media and sales enquiries email [email protected]
• Follow @ms_ibest on IG

Meet my guest

He is preceded by an extensive reputation as one of SA’s foremost strategic thinkers and trend analysts pioneering idea forecasting for more than two decades. Dion is the founder of Flux Trends whose definitional business philosophy “trends as business strategy” has served as a reputable reservoir cross-industry to facilitate innovation as a culture embedded in corporate business.

His work constantly embraces the change needed in business and finds unique opportunities for organisations to remain agile by empowering them with trends and insights benchmarked globally that pose an enabling environment for them to shift, understand the impact of disruptive technologies and adapt themselves effectively in the African business context. Dion’s vast journalistic background enables him to seamlessly converge communication between brands and consumers, providing deep insights that inform the dynamic relationship between them. An area of deep passion for him are youth trends and subcultures, as well as for solution-based innovation for the greater good.

In this episode

Links

This podcast embarks on a series of culturally-rich conversations seeking to explore, inform and create a unique definition and discovery of African luxury.

Meet my guest

Silvia Njoki stands as a prominent figure in the Kenyan online content creation sphere, wearingmultiple hats as a seasoned journalist, and serving as an inspirational force behind her eponymousblog. Her academic journey led her to the prestigious University of the Arts London, Central SaintMartin, UK, and the Nuova Accademia di Belle Arti Milano, Italy, where she honed her skills in theart of fashion styling. Her professional journey began in the realm of fashion, where she enjoyed considerable success as a fashion stylist before venturing into the dynamic world of blogging.

Her adventurous spirit is well reflected in her extensive travels, both personal and professional which feeds the experiences she enjoys discovering the natural beauty, culture, indigenous cuisine and music of the various countries she visits. In 2023, Silvia expanded her horizons yet again by launching "Soul Sync Discoveries," a travelagency specializing in curating both private and group experiences tailored for millennials acrossthe globe. She continues to lend her efforts to her travel agency. 

In this episode

Links

This podcast embarks on a series of culturally-rich conversations seeking to explore, inform and create a unique definition and discovery of African luxury.

Meet my guest

Max is an award-winning Executive Creative Director, with over 14 years experience in the creative industry conceptualising and executing big creative ideas for brands such as Airtel, Safaricom, Huawei, Coca-Cola and Unilever. This solid creative leader's work has been recognised for Agency of the Year, Digital Agency of the Year and Media Agency of the Year in both local and regional award shows. He has also judged in local and international juries such as the Cannes Lions and Loeries; intent to create environments that creatives feel seen, talent is motivated and great ideas win.

Notable accolades include 4 x Cannes Lions Winner, Grand  Lynx, Grand Clio, Loeries, Cristal, Pitcher Award Grand Prix and numerous APA Award Grand Prix and MSK Awards.

In this episode

Links

This podcast embarks on a series of culturally-rich conversations seeking to explore, inform and create a unique definition and discovery of African luxury.

Meet my guest

Emuron is the Founder & Chief Creative Officer of The Quollective Africa, a multi-disciplinary culture agency bridging the cultural gap and transcending borders to deliver resonant and impactful brand stories. His career spans over two decades, 34+ African countries and deeply rooted local insights from which he draws to deliver award-winning creative.

He is a decorated Creative entrepreneur with accolades in prominent advertising and marketing industry awards platforms such as Cannes Lions, Dubai Lynx Grand Prix, Grand Clios and Loeries. An all-round storyteller, Emuron is constantly stretching the boundaries of his creativity whether it be through writing, film making or delivering regionally nuanced advertising campaigns. He is articulate in weaving captivating narratives that connect cultures and inspire audiences globally.

In this episode

Links

This podcast embarks on a series of culturally-rich conversations seeking to explore, inform and create a unique definition and discovery of African luxury.

Meet my guest

Gugu is currently the Executive Director of the Oprah Winfrey Leadership Academy for Girls. A social impact meets leader in and advocate for education, she joined OWLAG after an extensive role as the CEO of Save the Children South Africa, a global child rights organisations operating in 120 countries. Previously, served in the Department of Basic Education where she was Deputy Director-General primarily responsible for Social Mobilisation and Support Services. 

She holds a MSc in Organisational Change and Development (Manchester University, UK), Post Graduate Diploma in Adult Education (Wits) and a Management Advancement Progamme Certificate (Wits Business School). She is also a certified Neuro Sequential Model for Education (NME) Trainer. 

In this episode

Links

This podcast embarks on a series of culturally-rich conversations seeking to explore, inform and create a unique definition and discovery of African luxury.

Meet my guest

Ntsika is a friend, colleague and the key custodian of the MAXHOSA brand story, him and I share the passion for the luxury industry and have connected in conversation for hours sharing our aspirations for Africa and fashion.

In this episode

Links

This podcast embarks on a series of culturally-rich conversations seeking to explore, inform and create a unique definition and discovery of African luxury.

Meet my guest

Lihle is the Managing Director of MAXHOSA Africa, a trans-seasonal luxury knitwear brand founded by Laduma Ngxokolo. The brand is manufactured in South Africa, in a world class end-to-end production facility that employs over 300 locals over 7 boutiques and an atelier.

They are a key economic contributor to the agricultural and textile industries, exporter and fashion retailer sustainably sourcing their wool and mohair from local South African farmers. Their product range includes knitwear styles such as v-necks, crew-necks, cardigans, shawl-collar necks, water-fall cardigans, jackets and pullovers which are the main collection of the brand. 

The brand image and growth is continuously sustained by designing new, cutting edge designs that showcases the brand’s signature Xhosa-inspired heritage designs. MAXHOSA has ascended to global ranks and pioneering the African fashion industry, through its brand ethos and vibrant collections.

In this episode

Links