We dive into a great new study on retail and consumer brands, “2022’s New Normal for Retail,” from IBM’s Institute for Business Value. This rich report clearly states that retailers and brands need to be present on all fronts and show consumers they share their values.  

CONSUMERS HAVE BEEN THROUGH THE WRINGER

But they’ve been resilient. They’ve found creative ways to adapt to extreme circumstances, using technology to navigate uncertainty in new ways. And they expect brands to do the same.  While shopping may have recovered to pre-pandemic levels, inflation and other market factors are causing not only dissatisfaction in the marketplace, they are also making consumers more attuned to these sorts of shifts. 

RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz

• Email Jeff at [email protected] and connect on LinkedIn here
• Email Cristene at [email protected] and connect on LinkedIn here
• Follow us on Instagram @retaildoneright
• Tweet us @RetailD0neRight
• Michael Cooke is our brilliant sound engineer and editor
• Jade Siriswad composed our theme music

Let's go shopping!