Too many people just ‘do’ social media to ‘do social media'.

We think we ‘have to’ do IG or FB or reels, but the truth is, we don’t.  Then once we do, ‘do it’ we wonder why we aren’t getting flocks of clients banging down our door to work with us.

So let’s take a moment to step back and discover why we should do social media at all, and how we can more than just ‘do it’ but leverage it.