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There is real value in physical retail. But it can be expensive, slow to develop and risky. There’s a solution out there… Pop-Ups. You aren’t locked into a long-term lease. The CapEx can be minimal. You can get open quickly. You can test and learn new ideas, assortments, experiences. You can be seasonally relevant.
Why aren’t we seeing more Pop-Up shops? There’s still a fair number of empty storefronts out there. Still. What’s holding brands and developers back?
RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz5
1111 ratings
There is real value in physical retail. But it can be expensive, slow to develop and risky. There’s a solution out there… Pop-Ups. You aren’t locked into a long-term lease. The CapEx can be minimal. You can get open quickly. You can test and learn new ideas, assortments, experiences. You can be seasonally relevant.
Why aren’t we seeing more Pop-Up shops? There’s still a fair number of empty storefronts out there. Still. What’s holding brands and developers back?
RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz