That's So Cincinnati

S2 Ep140: That's So Cincinnati: Paycor Stadium deal was so secret it had two code names


Listen Later

The effort to force  a stadium naming-rights deal between the Cincinnati Bengals and Paycor was so secret it had not one, but two code names.

Internally Paycor called the deal Project SoFi, a nod to the name of the stadium where the Bengals played in the 2022 Super Bowl. Norwood-based Paycor was already a team sponsor, so talking about the Bengals' Super Bowl appearance wouldn't seem out of the ordinary. 

Meanwhile, the Bengals' internal code name for the deal was Project Lightening, a name Elizabeth Blackburn, the team's director of strategy and engagement, came up with. It's a nod to Paycor's competitor, Paycom, which has the naming rights to the NBA's Oklahoma City Thunder Paycom Center. (Get it? Thunder and lightning.) And it references just how quickly the deal came together.

Holmes and Carly Graman, Paycor's marketing and communications manager, revealed the code names and much more about how the deal came together on The Enquirer's "That's So Cincinnati" podcast.
...more
View all episodesView all episodes
Download on the App Store

That's So CincinnatiBy That's So Cincinnati

  • 4.3
  • 4.3
  • 4.3
  • 4.3
  • 4.3

4.3

102 ratings


More shows like That's So Cincinnati

View all
Fresh Air by NPR

Fresh Air

38,523 Listeners

NPR Music by NPR

NPR Music

3,147 Listeners

Travel with Rick Steves by Rick Steves

Travel with Rick Steves

2,521 Listeners

Code Switch by NPR

Code Switch

14,685 Listeners

Cincinnati Edition by Cincinnati Public Radio

Cincinnati Edition

65 Listeners

1A by NPR

1A

4,665 Listeners

Pod Save America by Pod Save America

Pod Save America

87,896 Listeners

The Daily by The New York Times

The Daily

112,988 Listeners

Up First from NPR by NPR

Up First from NPR

56,809 Listeners

Sunday Sitdown with Willie Geist by Willie Geist, Sunday TODAY

Sunday Sitdown with Willie Geist

4,297 Listeners

Hysteria by Hysteria

Hysteria

7,285 Listeners

What A Day by What A Day

What A Day

12,387 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,904 Listeners

The Headlines by The New York Times

The Headlines

682 Listeners

The Opinions by The New York Times Opinion

The Opinions

628 Listeners