If you’re ready to make your first senior marketing hire, this can be an exciting time for your company. Finally, you’ll bring in someone with some expertise in this very important area.  This makes sense, but not all marketing people are created equally. Some are solid with tactics. Others are more comfortable with strategy and today, there are marketing people whose main focus is technology. Before you pull the trigger make sure you know exactly what you’re looking for and exactly what you want them to do. For example, if you’re running RGS, then you don’t want them to come in and blow everything up, but you’ll want them to come in and slide into the resources part of the system to support how you execute your marketing tactics and campaigns. This can be a major milestone and you want it to go smoothly.

In this show we’ll cover

• What to look for in this first hire?