Welcome to the final instalment of our 3 part series on the Golden Rules for Social Media. We’ve spoken about Community, Content - and this week, we’re focusing on CONSISTENCY.

They’re the 3 C’s of what makes for an effective digital presence: without these core principles in place, you won’t be building a rock-steady social media offering. Focus your energies on these areas and you’ll start to see some serious gains.

When we reference consistency, we’re talking about consistency in:

Messaging

Branding

Communication

Publication

Visual identity

Continued on the other side of this link: https://www.shoutandco.com/journal/golden-rules-consistency