2021 is the year of the video!
We’ve had more requests for our video services in these 1st two months of the year than we had during this same period in 2020.
Business owners are realising the brand building power of short branded videos - and we’re so excited to see this digital format shift from being a nice-to-have to a permanent fixture in marketing strategies.
There are a few reasons why video is so effective. Not only is it a brilliant storyteller, but thanks to the moving imagery, graphics and audio, it’s more engaging than a static photograph.
We take a deep dive into why (and how) video is such a necessary digital tool for brands - especially in a time of over-saturated industries, relatively lower barriers to market entry and the proliferation of businesses on social media all vying for a limited share of pocket (and mind).
THE IMPORTANT VIDEO NUMBERS
What would a deep dive be without some stats and numbers to really drive home how important video is (and will increasingly become)?
Audiences surveyed in a recent social media study claimed that they recall 95% of a message when obtained via video - substantially higher than reading a caption or written content!
92% of survey respondents said that they shared videos with others - a valuable network for you to tap into that you wouldn’t normally have access to
Over the last three years, video consumption on mobile devices has consistently grown by an impressive 100% year on year
Nearly 8 in 10 people reported that they watch videos online each week - with just over half of them watching videos on a daily basis
Video ads were the top rated way consumers have discovered a brand that they later purchased from
93% of brands got a new customer because of a video they posted
VIDEO INVESTMENT & LOGISTICS
Video doesn’t have to cost a lot if you’re looking to DIY it - there are a heap of free resources that you can take advantage of:
Reels
IGTV
TikTok
Live
Stories
With many of these resources offering simple and creative editing options.
However, if you’re looking to invest in a brand video that tells your brand story in a more curated way, then a videographer is the way to go with the investment in these types of services starting in the $500+ range (depending on what you’re looking for). The key things to get right with this route are:
Video strategy: What do you need the video to ACHIEVE? What is the key message that it needs to convey? Where will it be placed to reach your audience? This will determine how long it needs to be in order to suit the platform, the audience it needs to attract and the format / style of video required to deliver the message.
Storyboard: Once you understand the shape of your video, it’s important to nut out it’s structure. The storyboarding phase is where each scene is laid out in detail, to determine the movement of the camera, the focal point, the product positioning, the actions of the talent, any captions etc. This step could include a couple of reverts - because the tighter it is, the easier filming will be. We use this storyboard as the guide on the shoot day...
The rest of the blog can be found here:https://www.shoutandco.com/journal/2021/2/13/videoin2021
