Total Quality Logistics isn't a household name in its hometown, but it has quietly become a booming nationwide success.

The Greater Cincinnati-based freight brokerage corporation is now looking to take on a higher profile at home. TQL is going big, too, with Wednesday's announcement that the company has purchased naming rights to FC Cincinnati's new West End stadium.

In an interview with The Enquirer's That's So Cincinnati podcast, TQL President Kerry Byrne offered insight into why his company is making a big branding splash.