We often say that building a product is only half of the work, and the other half is promoting it. Once your product or service is available on the market, you must ensure that people hear about it through marketing. Use marketing to develop your brand and to become an ambassador of your brand. However, there is a lack of marketing initiative when it comes to the podcast or radio show. Why is this so? This is because marketing for a podcast or video show can be time-consuming, and marketing tools might not be accessible to everyone. This makes marketing seem like a nightmare, but we are here to change your mind.