Offline marketing is usually marketing that is not done online. As we know, there is always more room to do more. By doing offline marketing, you can reach a large and targeted audience. It can also serve as the perfect complement for your online marketing. Although it can be a little more expensive than online marketing, it is beneficial and effective.

Search Engine Optimization (SEO) is a key element of your marketing strategy and is about ranking. It is when people have typed something in the search engine, and your business’ website appears in the first results of the non-sponsored section. Part of this strategy is developing what is called “web traffic. “ Web traffic is the number of web users who travel to your website. Each person who logs on to your website is recorded as a “visit.” This allows you to know more about your audience and determine which pages are the most popular. The logic is that you get traffic when you are ranked high. But to be ranked high, you need to have traffic! So, how could you develop your e-visibility when you just started? Here is our advice to perform and generate traffic and then improve your ranking.

The network effect is defined by the added value generated as more people use your website. Added value increases as usage increases, so more people equal more value. The network effects can also help in generating your SEO.

Content marketing is marketing that is promoting a brand through interesting content that will keep your audience captivated. Content marketing creates an interest in your product or service. In realizing content marketing, you also need to ensure that you produce quality content.

Figuring out where to reach your audience is crucial. Now, most of the people are online. It is more likely that you have to reach your audience on online platforms such as your website and social media. Following that, you have to decide what message you want to share. Your message is the identity of your brand. This can be conveyed through your mission, as your mission shows what you stand for, what your goals are, and who you are.

Before thinking about getting people to hear about your product or service, you need to build an authentic brand. Here are a few elements to build your brand. To begin with, research who your customers are. Look for data and analytics or make your own. Who is your target audience? How well do you know them? You want to know who your competitors are. You want to see what you’re against. Benchmark similar products or services to measure what the standards are and what you need to improve. These steps make you define your competitive advantage. Express your mission in your branding now!

In this episode, get to know a little more about discovering your audience. Getting to know your audience is like the prerequisite to developing a marketing plan. Before you decide how you market and where you need to make sure you know your targeted audience. You must be marketing to the right people, at the right time, with a fitting message.

We often say that building a product is only half of the work, and the other half is promoting it. Once your product or service is available on the market, you must ensure that people hear about it through marketing. Use marketing to develop your brand and to become an ambassador of your brand. However, there is a lack of marketing initiative when it comes to the podcast or radio show. Why is this so? This is because marketing for a podcast or video show can be time-consuming, and marketing tools might not be accessible to everyone. This makes marketing seem like a nightmare, but we are here to change your mind.

You do not have to be a computer expert to create a great podcast. All you need is the right podcast software! LiLiCAST is the ultimate podcast software that allows you to make your podcasts in no time, thanks to our several features. Prepare, record, edit, and publish your podcast with only one tool! Discover more about LiLiCAST by listening to this episode.

Podcasting is a significant trend made to last. 🎤 In this episode, we explain what a podcast manager is and how LiLiCAST is the tool you need for podcast management! Listen to our LiLiCAST to know more about it!