Sign up to save your podcasts
Or
Share S2E11 - Part 2: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
S2E11 - Part 2: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences
In this insightful episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to dive deep into the evolving world of digital commerce, AI-driven marketing, and the power of data in consumer engagement. We explore groundbreaking campaigns like Fanta’s interactive AI-powered Halloween experience, sustainability-driven packaging innovations, and the role of AI in Coca-Cola’s business transformation.
But beyond the success stories, we tackle the hard questions: How do brands measure true impact? What challenges arise in a data-driven era? And the biggest question of all—Would you hire yourself again in your current role?
Whether you're in e-commerce, marketing, or just fascinated by the intersection of AI and consumer brands, this episode will challenge your perspective and leave you with valuable insights.
🎧 Tune in now to stay ahead of the curve!
View all episodes
By Mert Damlapinar
4.5
88 ratings
In this insightful episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to dive deep into the evolving world of digital commerce, AI-driven marketing, and the power of data in consumer engagement. We explore groundbreaking campaigns like Fanta’s interactive AI-powered Halloween experience, sustainability-driven packaging innovations, and the role of AI in Coca-Cola’s business transformation.
But beyond the success stories, we tackle the hard questions: How do brands measure true impact? What challenges arise in a data-driven era? And the biggest question of all—Would you hire yourself again in your current role?
Whether you're in e-commerce, marketing, or just fascinated by the intersection of AI and consumer brands, this episode will challenge your perspective and leave you with valuable insights.
🎧 Tune in now to stay ahead of the curve!
More shows like ecommert Podcast
View all
The Orphans
32 Listeners