Nearly all engaged couples have the same end goal in mind: showing their guests an incredible experience. But, what exactly does it take to accomplish this?

Is it all in the food and beverage? The music or entertainment? Does a good experience depend on creative design or thoughtful amenities? What about the itinerary or wedding day timeline – is this the secret to a lasting impression?

Given her business motto is all about “planning really good parties,” we figured the best person to ask all these questions to was Tory Smith, lead planner/producer at Smith + James Events. Tory and her team have done unparalleled work both executing events that perfectly fuse refinement with approachability, and reaching clients that also speak their language, so we invited her to find out: how do they do it?

Website: https://www.smithjamesevents.com/ 
Instagram: https://www.instagram.com/smithjamesevents