The economy, changing values, re-defining traditions, and the “virality-factor” of house labels are all pushing consigned bridal fashion forward as the leading option for so many brides looking for ‘the dress’  – but, what does this process of shopping used actually look like?

In this interview, we talk with Allison Chou, founder and curator of Double Happiness Bridal, a luxury bridal consignment boutique in New York City. Though growing in demand, the work Allison does is still relatively new to the industry, so we ask her all about the how’s and why’s of consignment over new, what makes a fashion label considered “luxury,” and the mindset that brides should have when choosing their dress.

Website: https://www.doublehappinessbridal.com/
Instagram: https://www.instagram.com/doublehappinessbridal/