Why this sector also has back-of-house roles that call for talents from all walks of life.

Synopsis: Every first and third Monday of the month, get a headstart in your personal finance and career with The Straits Times.

Find out why job seekers should not just think of front-facing guest roles in this sector, as host and ST correspondent Tay Hong Yi chats with Ms Adeline Phua, managing lyf partner and vice-president for business development at Ascott, the lodging business of CapitaLand Investment.

You may have come across lyf (pronounced life) properties, that are creatively designed. It is known for its appeal to young travellers and inventive activities for guests.

Ms Phua argues why hospitality is something Singaporeans should look deeper into, beyond just traditional or stereotypical job roles associated with the sector.

Do you have to be an extrovert to work in hospitality? No.

Not everyone has to be interacting with guests on the frontline, with a surfeit of meaningful roles behind the scenes in areas including facilities management, designing and sustainability.

Highlights (click/tap above):

3:23 Kombucha-brewing classes, world record attempts and other memorable guest activities 

6:10 Hospitality roles in SG: Is there room to improvise? 

13:23 The range of roles and skills needed at a company like lyf 

16:54 Wanted: Ex-kindergarten teachers, ex-zoo professionals, illustrators, content creators?

20:49 How’s the sector holding up in this current economy?

Read Tay Hong Yi's articles: https://str.sg/w6cz

Follow Tay Hong Yi on LinkedIn: https://str.sg/AAxy

Host: Tay Hong Yi ([email protected])

Produced & edited by: Amirul Karim & Natasha Liew

Executive producers: Ernest Luis, Lynda Hong & Joanna Seow

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