When you're ‘not quite ready’ to raise prices, hire more team members, up that advertising spend… What’s the hidden toll? How to recognise the subtle ways shrinking back is costing you visibility and revenue. Playing bigger doesn’t have to be reckless, today's episode is about choosing discomfort on purpose. About the power of small, strategic risks that move you forward: raising prices by 10%, hiring a VA for 5 hours a week, or investing in a professional development opportunity.

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