This episode is Part 2 of our powerful two-part series with global business strategist and offer-creation expert Roland Frasier. And if Part 1 cracked open what studio offers can be, Part 2 is the masterclass that shows you how to actually build them.

In this jam-packed final installment, Olivia Mode-Cater and Roland go deep into the psychology, structure, and strategy behind high-converting trial offers, premium incentives, and event-based enrollment systems that reliably turn curious families into committed students. If you've ever struggled with no-shows, low-quality leads, or families who want "just to try it out," this episode gives you a radically different way to enroll students AND protect your time, boost conversions and increase the perceived value of your programs.

Roland pulls back the curtain on the same offer strategies he's used across multiple industries to generate explosive results — including the "Dance Deposit Strategy" that boosts conversion rates up to 11X, the premium framework that produced $1.2 million in six days, and the scalable relationship model that turns local fan groups and micro-communities into your most powerful marketing partners.

This is a true masterclass in creating dance studio offers that are irresistible, data-driven, and profitable, without relying on discounts or devaluing your magic.

Whether you run large trial events, 4–6 week mini-mesters, K-Pop pop-ups, adult socials, or full-season programming, this episode walks you through how to structure, price, and scale your offers with confidence and clarity.

• The Dance Deposit Strategy and why refundable commitments convert 11X higher

• How to transform free trials into high-converting, benefit-driven events The psychology that gets families to actually show up

• How to structure 4–6 week programs that lead into full-season enrollment

• Roland's exact formula for offering credits without losing profit Why knowing your customer acquisition cost (CAC) changes everything

• The "scale factor": how to multiply what works using centers of influence

• The wildly effective premium strategy that generated $1.2M in six days

• How to choose premiums your families already want — without breaking the bank

• What hero stories, loyalty programs, and affiliate-style systems can do for retention

• How to turn your families into your studio's most powerful growth engine

If you're ready for the kind of strategic, actionable insights that normally require a conference ticket or private consulting, this masterclass will transform the way you design offers forever.

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In this practical and powerful episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with strategic growth expert Roland Frasier to unpack the science, structure, and psychology behind offers that actually convert. If you've ever felt stuck in the "feast or famine" cycle, struggled with free trials, or wondered why some offers fall flat while others take off, this conversation will completely reframe how you approach enrollment.

Roland breaks down the nine emotional drivers that influence families to choose your studio, the core objectives behind irresistible offers, and how to build a system that eliminates guessing forever. From redefining the free trial to creating micro-success moments that spark immediate commitment, this episode gives you the clarity and confidence to craft offers that feel aligned, supportive, and effective.

What You'll Learn:

• The nine emotional dimensions that drive families to choose a dance studio

• Why great offers aren't art, they're architecture and data

• How to avoid offer fatigue and the feast-or-famine cycle

• The real objective of a free trial (hint: it's not what you think)

• How to turn a free trial into a high-converting event

• Why a small deposit increases commitment and reduces no-shows

• The power of scarcity and limited space in your enrollment strategy

• The importance of personal onboarding and connection

• How to guide families with a clear and compelling next-step script

• The magic of a micro-success moment and how a single photo boosts enrollment

Whether you're gearing up for a new season or looking to strengthen your enrollment process, this episode delivers practical strategies you can implement today without demanding more time, energy, or burnout from you.

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In this powerful episode of the Transform My Dance Studio Podcast, CEO and DSOA mentor Olivia Mode-Cater dives into the Black Friday strategies that actually work for dance studios and why most studio owners miss this massive opportunity. Using the nostalgic example of Build-A-Bear's holiday marketing genius, Olivia breaks down how to shift from forgettable discounts to irresistible experiences that spark emotion, build loyalty, and bring in new dancers before the new year even begins.

You'll explore the psychology behind seasonal spending, the danger of blending into the marketing noise, and three proven Black Friday offers used by top-performing dance studios inside the Inner Circle. Whether you want to boost retention, increase enrollment, or simply bring more joy into your studio this season, this episode will give you the tools, scripts, and inspiration to make Black Friday a true revenue driver — without discounting yourself into the ground.

• Why Black Friday is one of the biggest family-spending moments of the year

• How Build-A-Bear creates holiday magic (and how you can steal their strategy)

• The dangerous mistake studio owners make with "blanket discounts"

• How to create a holiday experience bundle families feel excited to buy

• The exact steps for offering a Tutu or Costume Bundle that sells

• How to turn leftover recital costumes into profitable holiday gifts

• Why high-value/low-cost Seven-Day Class Passes convert new dancers fast

• How to price and position value using Black Friday psychology

• The reason events should be part of your revenue strategy (and easy event ideas!)

• Your action step: choose ONE proven offer and run with it

If you're ready to stop skipping Black Friday and start tapping into a season of emotion, excitement, and family spending — this episode is your roadmap.

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In this inspiring episode of Transform My Dance Studio, Olivia Mode-Cater sits down with Inner Circle mentor and long-time studio owner Loren Specht to explore how the holiday season can be your biggest opportunity to build connection and loyalty. Together they unpack Barrett Brooks' framework of trust and excellence—and how those two words can transform your culture, customer experience, and retention.

From creating beloved traditions like the Nutcracker and Holiday Showcase to small-moment magic at the front desk, Loren shares how intentional consistency, community, and care can turn the busiest time of year into your most powerful season for growth.

If you're ready to move beyond holiday stress and step into a season of culture-building, connection, and retention, this episode will show you how to make it happen.

Oliva and Loren dive into:

• Why November and December are the months to strengthen family loyalty. The two cornerstones of studio culture—trust and excellence—and what they look like in practice.

• How predictable traditions create belonging and retention.

• Easy, low-stress event ideas that delight families and spark community.

• How your front desk can build loyalty with a single "hello."

• Ways to anticipate family stress and design a smoother December.

• How holiday events naturally boost word-of-mouth and social-media reach.

• Turning festive events into January enrollment momentum.

• Why consistency, reliability, and emotional connection outperform discounts every time.

• Loren's "bold move" challenge for studio owners this holiday season.

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In this heart-warming and strategy-packed episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor and Los Angeles studio owner Jodi Shilling to talk about one of the toughest seasons for studio owners—the holidays. When attendance dips and families get busy, Jodi shares how she keeps her dancers coming back year after year through community, simplicity, and a little festive magic. From The Cracked Nut to pajama week, discover how to transform your December from stressful to joyful—and why "easy" might be your most powerful retention tool yet.

What You'll Learn:

• The honest truth about why holiday retention is always a challenge—and how to plan for it

• Simple, high-impact ways to create festive fun inside class instead of adding more events

• How to balance fun and technique without sacrificing progress

• Why "everyone needs a break"—including your teachers—and how to lead with empathy

• The difference between attendance gimmicks and genuine community-building

• How mentoring and "big-little" programs turn students into lifelong team members

• The "third-space" concept and how to make your studio a true safe haven

• How anticipation, communication, and small delights boost year-round loyalty

• Easy ideas like kindness bingo boards and grateful trees to reinforce gratitude and connection

• Why retention isn't luck—it's leadership

This episode is perfect for: Studio owners ready to trade holiday chaos for connection—and keep their dancers thriving into the new year.

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In this insightful and relatable episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Rosina Andrews, author, educator, and host of The Dance Smarter Podcast, to unpack one of the biggest challenges in the studio calendar—the November slump. Together, they break down why student motivation dips, how family schedules and burnout collide, and the practical ways to protect retention and community when stress levels are high.

You'll walk away with strategies to keep your students showing up, your parents communicating, and your team thriving through the busiest season of the year—without losing your sanity or the studio magic.

What You'll Learn:

• Why November is the "make or break" month for student retention

• The subconscious stress families and students feel before the holidays

• Early warning signs of disengagement (and how to catch them early)

• How to plan smarter rehearsals and avoid burnout and injuries

• The secret to boosting belonging and progress during slower months

• How to turn family chaos into community connection

• Creative ideas for spirit days, parent weeks, and holiday events

• Why over-scheduling kills motivation—and what to do instead

• The importance of communication handbooks and clear systems

• How to keep joy, consistency, and connection front and center all season long

If you're ready to make November a month of connection, not chaos, this episode is your roadmap to higher retention and a happier studio.

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In this empowering solo episode, Transform My Dance Studio host and DSOA CEO Olivia Mode-Cater flips the script on recital season. What if your recital wasn't just a show—but your studio's biggest retention and revenue driver? Olivia dives into how to make your recitals a celebration that's as profitable as it is meaningful. You'll learn exactly how to turn your biggest event into a loyalty-building, memory-making machine that keeps families coming back year after year.

From tiered ticket pricing to program shout-outs and backstage busy bags, Olivia shares five simple yet powerful strategies to boost your bottom line and create a more joyful, stress-free experience for families. If you've ever said, "My recital just breaks even," this episode is your permission slip to think—and charge—like a CEO.

You'll learn:

• Why "break-even" recitals are costing you money and momentum

• The psychology behind premium seating and tiered ticket pricing

• How to use your recital program as prime real estate for new revenue

• The genius of "on-stage shoutouts" and why families love them

• Creative ways to involve teens while adding value for parents

• How to design "Backstage Busy Bags" that delight dancers and drive profit

• The mindset shift that transforms your recital from event to experience

• How every upsell can also increase loyalty and reduce family stress

• Why the small details are what keep families coming back year after year

• Olivia's one action step to make this your most profitable recital yet

If you have been just breaking even or losing money on your recitals, this one is for you!

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In this empowering and refreshingly honest episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor Nadine Selinger to talk about a topic many studio owners would rather avoid: their numbers.

Nadine shares her journey from "QuickBooks was like poking me in the eyeballs" to celebrating her Financial Fridays, proving that mastering your finances isn't about being a math person. It's actually about about confidence, systems, and clarity.

Together, Olivia and Nadine unpack how studio owners can move from financial avoidance to financial control, and why profitability doesn't make you less passionate, it makes your purpose sustainable.

Whether you're terrified to open QuickBooks or already tracking every dollar, this conversation will help you face your numbers, strengthen your team, and build a studio that serves you, not the other way around.

You will learn:

• Why most studio owners avoid their finances — and how to break the cycle

• The four financial habits that shift you from chaos to control

• How to make budgeting as creative as choreography

• The mindset shift that turns "bad news" into better decisions

• How to calculate your profit margins — and what 20% really looks like

• Why "it's not personal, it's business" is a form of leadership, not coldness

• Practical ideas for getting your team invested in revenue goals

• How to gamify finances to motivate staff and celebrate wins

• The ultimate reason to get your money right: freedom for your family and your future

Whether you're terrified to open QuickBooks or already tracking every dollar, this conversation will help you face your numbers, strengthen your team, and build a studio that serves you, not the other way around.

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In this game-changing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor Nadine Selinger, owner of Dance City in Regina, Saskatchewan. Nadine opens up about her wake-up call moment, when running on exhaustion and relying only on tuition was no longer sustainable. She shares the practical (and profitable) revenue streams that transformed her studio, her team, and her financial future.

Whether you're stuck at "tuition covers the bills" or ready to stack new streams of income, this episode will show you that profitability doesn't mean nickel-and-diming—it means adding real value for your families.

What you'll learn:

• Nadine's turning point from burnout to growth

• Why tuition should never be your only reliable source of income

• The first additional revenue streams Nadine added—and why they worked

• How events, summer camps, and merch became huge profit drivers

• Why private lessons and daytime programs can unlock hidden revenue

• How to avoid burning out your staff with too many new ideas

• The difference between "charging more" vs. "adding more value"

• Transparent pricing strategies that stop families from feeling nickeled-and-dimed

• Why investing in team is the real key to scalability

• How to systemize new streams so they become rinse-and-repeat

If you're ready to stop hustling harder and start getting smarter with your revenue, this conversation is a must-listen.

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In this insight-packed episode, Olivia Mode-Cater sits down with Andy Seely, CEO of Creatively Disruptive, to reveal how dance studios can grow profits without piling on the stress. If you've ever felt trapped in the cycle of "doing it all" and still hitting a revenue ceiling, this conversation is your wake-up call. Andy shares how the most successful studio owners stop thinking like technicians and start thinking like CEOs — building teams, pricing for value, and embracing technology that keeps them ahead of the curve.

You'll hear:

• Why staying the "hub of the wheel" in your studio guarantees burnout

• The pricing strategy that actually attracts more students when you charge more

• How to stop chasing shiny new revenue streams and maximize what's already working

• Why "marketing" is really just "communicating with your community"

• How AI tools are changing the game for lead conversion and parent communication

• The single mindset shift that unlocks hundreds of thousands in revenue growth

• Why you don't need more students — you need more profit per student

• How to build a team that carries your culture, values, and mission with you

• What to do when it's 3am and you feel like you're carrying the studio alone

• One bold step you can take today to transform from stressed teacher to confident CEO

If you're ready to step off the hamster wheel and build a studio that thrives without draining you, this episode is your roadmap.

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