Parents aren’t flaky—they’re drowning. In this episode, Bryce Conlan unpacks the cultural shift behind the “too busy” epidemic and how it’s silently sabotaging your enrollment, retention, and follow-up. You'll discover why traditional studio models are clashing with modern family bandwidth—and what smart studios are doing instead.

Learn the 3 hidden reasons parents feel overwhelmed, why simplicity is your new superpower, and how to reframe your offers for today’s exhausted buyers. Whether you're seeing higher drop rates, ghosting trials, or resistance to commitment, this episode gives you the clarity and tools to adapt—without lowering your standards.

Follow + review the show to stay sharp, strategic, and ahead of the curve.

When Dotty Hancock took over a dance studio fresh out of college, she inherited a pile of bills, no reserves, and zero financial training.

Fast forward 25 years—she’s debt-free, owns her building, pays herself well, and has turned her business into a long-term wealth engine.

In this episode, Dotty and Bryce unpack:

• The financial trap most studio owners fall into
• Why charging “just enough” is costing you everything
• How to break free from credit card dependence
• And what it takes to build a business that funds your future

Dotty doesn’t teach theory—she lives this. If you’ve ever felt stressed about money or unsure how to scale your studio with stability, this episode is your next step.

🎧 Follow + review the show for more dance studio growth strategies.

In this special Thanksgiving episode, Bryce Conlan shares a transformative truth: gratitude isn’t just a feeling—it’s a strategic leadership tool. When enrollment is down, bills are up, and burnout looms, practicing thankfulness can feel optional or even fake. But that’s exactly when it’s most powerful.

You’ll discover how gratitude resets your brain, shifts your decision-making, and turns reactivity into resilience. Backed by science and real studio stories, this episode reveals how focusing on what’s working—even in chaos—creates momentum, leadership clarity, and morale.

If you’ve felt stuck, overwhelmed, or on the verge of burnout, this is the mindset reset you didn’t know you needed.

Follow + review the show to get more tactical and transformational insights every week.

Facebook just changed everything—and most studio owners don’t know it yet. In this episode, Bryce Conlan and DMM co-founder Kristian Altuve break down Meta’s silent rollout of the “Andromeda” algorithm update that’s quietly killing ad performance for dance studios.

You’ll learn what’s really behind the skyrocketing ad costs and disappearing leads, why your targeting tactics no longer work, and how to adapt fast using “creative portfolios” and full-lifecycle marketing.

This isn’t about panic—it’s about positioning. If you run Facebook ads (or plan to), this episode is your essential roadmap to stay profitable in 2025.

Follow + review the show to stay ahead of the curve—and protect your studio’s growth.

What’s more important—beautiful branding or bold results?

In this episode, Bryce Conlan breaks down a crucial but overlooked truth: many dance studios are losing leads because they prioritize pretty over performance. From misleading Canva templates to confusing offers, studio owners often sabotage their own growth without realizing it.

You’ll learn why clarity crushes cleverness, how a “bad-looking” ad can outperform a polished one, and the three mindset shifts every serious studio owner must make to scale. Whether you're running Facebook ads or refining your free trial offer, this episode will challenge your assumptions and sharpen your strategy.

🎯 This isn’t theory—these insights are drawn from 600+ real-world ad campaigns.

Follow + review the show if you’re ready to grow with data, not decoration.

Most studio owners retreat during economic downturns. But the smart ones? They double down—and grow.

In this powerful episode, Bryce Conlan reveals why fear-based decisions kill momentum and how visibility is the real currency in uncertain times. You'll hear real stories of studios that grew—dramatically—by zigging while others zagged. Learn the 3 mindset shifts that separate high-performing owners from the rest, why cutting your ad budget is a silent killer, and how to turn existing students into a 50% revenue boost.

If you're serious about growth—even in a slow economy—this episode is your roadmap.

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What if one five-week offer could bring in 35 new students—even if you think your schedule is full?

In this episode, I sit down with Susan Florkiewicz, a veteran studio owner of 37 years, to unpack how her first-ever winter mini session sold out two classes in just 10 days. She shares why she initially doubted it would work, what turned the tide, and how she generated real revenue and re-enrollments without touching her main programs.

You’ll hear how she positioned it as a gift-worthy holiday experience, got grandparents excited to purchase, and how she's rethinking her entire enrollment strategy.

If you've ever thought, “I don’t have time, space, or staff for anything extra,” you need this episode.

Follow + review the show for more real-world growth strategies.

What if the biggest threat to your studio's success isn’t enrollment—but how you manage your money?

In this episode, I sit down with studio owner and studio life coach Ginger Haithcox to unpack the real financial struggles dance studio owners face—from not paying themselves to drowning in discount culture. Ginger breaks down the path to building a business that’s peaceful, profitable, and sustainable—even if you're starting with messy books and zero margins.

We cover revenue vs. profit, why budgeting isn’t punishment, and how to pay yourself even if your numbers are scary right now. Whether you’re undercharging, over-discounting, or simply stuck in survival mode—this is your wake-up call.

Follow + review the show for more grounded, high-impact conversations like this one.

If your dance studio ads aren’t delivering leads, it’s not the algorithm—it’s the content and offer.

In this episode, Kristian Altuve (Co-founder & Client Success Lead at Dance Motion Marketing) reveals the two most overlooked elements that make or break studio advertising: scroll-stopping content and irresistible offers. You’ll learn why focusing on kids under 12 is your ad budget’s best friend, how to run a high-impact “Content Day,” and the small copy tweak that slashed lead costs from $40 to $10.

Whether you're DIYing ads or working with an agency, these strategies can dramatically improve ROI and save you thousands in wasted spend.

Follow + review the show to keep getting real strategies that help your studio grow 🎧

Most dance studios are using templated ads—and paying top dollar—for campaigns that were never built to work long-term. In this episode, Bryce Conlan breaks down the real danger of “set it and forget it” ad strategies, why they stall fast, and what smart studio owners are doing differently.

You’ll learn the critical difference between templated and templatized ads, the hidden costs of high-volume vendors, and why customized advertising is the only sustainable path to real ROI.

If you’ve ever felt like your ads aren’t connecting—or worse, that they look just like every other studio’s—this is your wake-up call.

👉 Follow + review the show for more strategy that actually works.