What’s more important—beautiful branding or bold results?

In this episode, Bryce Conlan breaks down a crucial but overlooked truth: many dance studios are losing leads because they prioritize pretty over performance. From misleading Canva templates to confusing offers, studio owners often sabotage their own growth without realizing it.

You’ll learn why clarity crushes cleverness, how a “bad-looking” ad can outperform a polished one, and the three mindset shifts every serious studio owner must make to scale. Whether you're running Facebook ads or refining your free trial offer, this episode will challenge your assumptions and sharpen your strategy.

🎯 This isn’t theory—these insights are drawn from 600+ real-world ad campaigns.

Follow + review the show if you’re ready to grow with data, not decoration.

Most studio owners retreat during economic downturns. But the smart ones? They double down—and grow.

In this powerful episode, Bryce Conlan reveals why fear-based decisions kill momentum and how visibility is the real currency in uncertain times. You'll hear real stories of studios that grew—dramatically—by zigging while others zagged. Learn the 3 mindset shifts that separate high-performing owners from the rest, why cutting your ad budget is a silent killer, and how to turn existing students into a 50% revenue boost.

If you're serious about growth—even in a slow economy—this episode is your roadmap.

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What if one five-week offer could bring in 35 new students—even if you think your schedule is full?

In this episode, I sit down with Susan Florkiewicz, a veteran studio owner of 37 years, to unpack how her first-ever winter mini session sold out two classes in just 10 days. She shares why she initially doubted it would work, what turned the tide, and how she generated real revenue and re-enrollments without touching her main programs.

You’ll hear how she positioned it as a gift-worthy holiday experience, got grandparents excited to purchase, and how she's rethinking her entire enrollment strategy.

If you've ever thought, “I don’t have time, space, or staff for anything extra,” you need this episode.

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What if the biggest threat to your studio's success isn’t enrollment—but how you manage your money?

In this episode, I sit down with studio owner and studio life coach Ginger Haithcox to unpack the real financial struggles dance studio owners face—from not paying themselves to drowning in discount culture. Ginger breaks down the path to building a business that’s peaceful, profitable, and sustainable—even if you're starting with messy books and zero margins.

We cover revenue vs. profit, why budgeting isn’t punishment, and how to pay yourself even if your numbers are scary right now. Whether you’re undercharging, over-discounting, or simply stuck in survival mode—this is your wake-up call.

Follow + review the show for more grounded, high-impact conversations like this one.

If your dance studio ads aren’t delivering leads, it’s not the algorithm—it’s the content and offer.

In this episode, Kristian Altuve (Co-founder & Client Success Lead at Dance Motion Marketing) reveals the two most overlooked elements that make or break studio advertising: scroll-stopping content and irresistible offers. You’ll learn why focusing on kids under 12 is your ad budget’s best friend, how to run a high-impact “Content Day,” and the small copy tweak that slashed lead costs from $40 to $10.

Whether you're DIYing ads or working with an agency, these strategies can dramatically improve ROI and save you thousands in wasted spend.

Follow + review the show to keep getting real strategies that help your studio grow 🎧

Most dance studios are using templated ads—and paying top dollar—for campaigns that were never built to work long-term. In this episode, Bryce Conlan breaks down the real danger of “set it and forget it” ad strategies, why they stall fast, and what smart studio owners are doing differently.

You’ll learn the critical difference between templated and templatized ads, the hidden costs of high-volume vendors, and why customized advertising is the only sustainable path to real ROI.

If you’ve ever felt like your ads aren’t connecting—or worse, that they look just like every other studio’s—this is your wake-up call.

👉 Follow + review the show for more strategy that actually works.

Most studio owners know they should make follow-up calls—but the phone feels terrifying. What if they say no? What if you feel rejected?

In this episode of Dance Studio Advertising, Bryce Conlan unpacks the psychology behind phone fear and shows you how to transform it into your studio’s secret weapon. You'll learn why the phone still works in 2025, how to make calls without feeling pushy, and the three critical moments every studio must call: after a trial converts, doesn’t convert, or no-shows.

You’ll also hear a story about a $318,000 contract won by just calling back, and a powerful tip to boost callback rates by 66%.

Afraid of the phone? This episode will shift your identity—and your enrollment numbers.

👉 Follow + review the show to keep these growth strategies coming.

Most studio owners think they need more students. But what they really need is a strategy that works—and the readiness to implement it. In this episode of Dance Studio Advertising, Bryce Conlan breaks down the myths that hold studios back, the real work growth demands, and the three qualities every successful studio owner shares: coachability, readiness to work, and a long-term vision.

Whether you’re running on fumes or aiming to scale, Bryce offers practical insights to help you self-assess and make smarter decisions. He also shares real-world case studies—like how Carissa grew from 69 to 455 dancers in four years—so you know what’s truly possible when you commit.

This episode is a wake-up call... and a roadmap.

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Struggling to grow your dance studio? The problem isn’t enrollment—it’s leadership. In this episode, Bryce Conlan reveals the invisible ceiling that caps your studio’s success and why adding more students can actually magnify your problems.

You’ll discover the 3-part formula for sustainable growth: grow yourself, grow your people, grow your business. Learn how your personal mission, values, and culture directly shape your team’s behavior, your customer experience, and your long-term results.

If you’re constantly solving team drama, feeling burned out, or stuck in the day-to-day, this episode gives you the mindset and tactical shifts to break free.

📞 Book your free studio growth strategy call at dancemotionmarketing.com

👉 Follow + review the show for more no-fluff strategies that actually move the needle.

If your enrollments feel soft, you're not imagining it. From falling GDP to collapsing container shipments, the early signs of economic slowdown are here—and studio owners are already feeling the squeeze.

But here’s the truth: recessions don’t kill studios. Hesitation does.

In this episode, Bryce Conlan breaks down the 5 critical moves to recession-proof your dance studio—using strategies forged during the pandemic and proven to drive growth when others pull back. From retention tactics to marketing mindsets, you’ll learn how to position your studio to grow even in uncertain times.

Don’t cut the very thing that brings people through your door. Leverage this moment to accelerate, not retreat.

Follow + review the show to stay ahead of the curve.