In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down everything gym owners and coaches need to know about the Limited Division at USASF Worlds—where it came from, who it’s meant for, and why it’s become one of the sport’s most misunderstood divisions.

Competition season is here—don’t just survive it, thrive. In this episode of the Cheer Biz Podcast, Dan Cotton shares 10 battle-tested tips to make comp days smoother, calmer, and more successful for cheer gym owners and coaches. You’ll learn how to delegate non-coaching tasks, systemize your pre-comp and day-of communications, book cleanup/choreo help early, fuel yourself with a real comp-day meal plan, script routines to read the score sheet like a pro, and assign social media coverage so every team gets seen.

Scammers love busy business owners—and cheer gyms are prime targets. In this episode of the Cheer Biz Podcast, Dan Cotton shares real stories and practical steps to protect your money, accounts, and reputation from the most common attacks hitting gym owners right now. You’ll hear how a convincing “change of bank details” email stole a rent payment, what red flags to look for in phishing messages and spoofed websites, and why too-good-to-be-true equipment “deals” are almost always traps.

In this powerful episode of the Cheer Biz Podcast, host Dan Cotton tackles one of the most important conversations happening in the cheer industry right now—mental health, athlete well-being, and how we can do better as coaches and gym owners.

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Tiffany Hayes Wood, the founder and owner of Chico Cheer, to talk about her 20-year journey building one of Northern California’s most respected cheer programs.

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down one of the most overlooked marketing skills in the cheer industry—how to build a proper hook.

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into one of the most powerful leadership lessons from Legacy by James Kerr—the story of how the New Zealand All Blacks reinvented their team culture and built one of the most successful dynasties in sports history.

In this episode of the Cheer Biz Podcast, host Dan Cotton tackles one of the toughest parts of owning a business—getting a bad Google review.

In this episode of the Cheer Biz Podcast, host Dan Cotton gives his unfiltered response to a viral post on Crazy Moms of Cheer that’s been shaking up the industry.

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down a 10-minute tactic that every cheer gym owner needs to master—how to raise your prices without losing clients.