If you’ve ever felt stuck chasing validation, trying to build culture, or wondering how to balance competitive excellence with real human connection, this episode is your playbook. Adrian Butler unpacks the mindset shifts, gym culture evolutions, and personal growth that shaped his journey from athlete to one of the sport’s most inspiring coaches and now gym owner. Whether you're leading a program or still finding your voice as a coach, you’ll walk away challenged and re-energized.

Learn how Adrian built powerhouse teams like Revelation and 24K from scratch into gold-winning legacies.

Discover the real tools behind mental toughness, coaching under pressure, and building buy-in across a diverse gym culture.

Gain deep, hard-earned insights on leadership, from bowing out as an athlete to scaling impact as a gym owner at Top Gun Savannah.

Tap play now to hear Adrian Butler’s raw and powerful story, this episode will leave you rethinking what’s possible for your program and your purpose.

Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

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If you're building a business in cheerleading, navigating international growth, or dreaming of leaving your legacy in this sport, this episode is your playbook. Jibreel Rayam shares a raw, unfiltered journey from high school heckler to architecting some of the most impactful movements in cheer, offering insights for gym owners, coaches, and innovators who want to do more than just win titles.

Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How does a small UK cheer gym with four mats and zero funding become a 10-time Summit champion? If you're a coach, athlete, or cheer parent wondering what it really takes to build elite-level cheer teams from scratch, without the fancy facilities or big-name reputation, this episode will resonate. Discover how grit, vision, and relentless self-honesty can outperform excuses every single time.

Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can small gyms really compete in the high-stakes world of All-Star cheerleading and win? If you're a gym owner, coach, or cheer parent who’s ever questioned whether the playing field in cheerleading is truly level, this episode delivers a raw and real behind-the-scenes look at how small gyms are pushing back, building community, and fighting for equity in the sport.

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What happens when a coach dares to challenge industry norms and wins? If you're a cheer coach striving to build a standout program, you've likely wrestled with athlete placement, program progression, and dealing with outside criticism. In this episode, we dive into how Jalyn Linkletter helped Macs Cheer rise from being a respected gym to becoming a national contender at every level including in the controversial "Limited" division. Whether you're leading a gym or aiming for the ultimate success, this conversation is packed with lessons you can apply right now.

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If you’ve ever wondered how end-of-season events can actually serve your gym’s financial health, or why some scoring and age grid changes actually help your program survive, this episode breaks it all down. Whether you're running a small gym with 40 athletes or managing a national program, these insights could reshape how you plan your competitive year.

Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to build an all-star cheer empire that redefines an entire generation of athletes? Whether you’re a coach looking for long-term success, a cheer parent navigating the intense world of all-star, or an athlete chasing the dream of Worlds glory, this episode delivers. True Hall of the Maryland Twisters, coach of the iconic F5, joins Jason for a deep, raw, and real conversation about legacy, leadership, and standing on business in an ever-evolving cheer landscape.

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

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What if the most influential name in all-star cheer history wasn’t someone you saw on stage, but someone behind the scenes, writing the blueprint for how the industry runs today? In this episode, Jason sits down with Stacey Rowe, author, gym owner, business strategist, and organizational genius to unpack the untold story of how all-star cheer evolved from wrestling mats to red carpets. Whether you're a coach, athlete, or gym owner, if you've ever wondered how your favorite gym or event got started, this episode shows you the blood, sweat, and spreadsheets behind the scenes.

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Support Our Sponsors

Submit a Question of the Week ⁠⁠⁠⁠

You can support this podcast by making donations here⁠⁠⁠⁠

Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

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Order the book here ---> Upside Down and Back Again

Are you unintentionally sabotaging the exact life lessons you signed your kid up for in cheer? As the sport of All-Star cheer continues to grow, so do the stakes, and the emotions. Whether you're a parent new to the world of cheer or a seasoned vet, it's easy to lose sight of why you enrolled your athlete in the first place. This episode dives deep into the motivations behind putting kids in cheer, and how parents sometimes unknowingly block the very growth they hoped for.

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Do unfollows on social media really mean drama in the cheer world? Or is it just self-care in disguise? When a cheer gym unfollows a family online, is it a petty move… or a healthy boundary? In this candid, laugh-filled episode, Jason Larkins sits down with Kristen Wheeler (aka “K-Dub” of the Cheer Mom Blog and Podcast) to dive deep into the emotional maze of social media, gym loyalty, and assumptions in the competitive cheer world. Whether you're a coach, a parent, or a cheerleader yourself, these are questions you've likely faced—or will soon.

Inside this episode, you’ll discover:

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.